Research On The Driving Effect Of R&D Investment On The Performance Of High-tech Enterprises

The year 2018 witnessed the climax of the Sino-US trade dispute,in which ZTE and HUAWEI,as the two main players,were successively subjected to "lock-up",huge fines and the detention of the CFO.While the chief financial officer was detained,HUAWEI had to face a ban imposed by several western countries,led by the United States.But in the face of these crises,HUAWEI is not timid,still has the momentum of sound development.ZTE in this series of crises is very passive,even the risk of endangering the survival.So,as the same two well-known enterprises in China,why in the face of a similar crisis,the strength of the gap shown so big?One of the essential and inevitable reasons is the difference of the core technology level between them.Since our country's social formation did not pay attention to the development of high and new technologies in the early stages of development,naturally it will not invest too much in R&D and Innovation,although nowadays our government and enterprises have paid enough attention to R&D and Innovation,our government has given a lot of policy support to high-tech enterprises,and their development environment is superior,but the long-term gap will not be filled overnight.Moreover,for enterprises,consuming a lot but not bringing enough benefits is a huge loss that many enterprises can not bear.Blind investment or insufficient investment will not only slow down or delay the development speed of enterprises,it can even make a business disappear.Therefore,the research on the relationship between technological innovation input and performance improvement has been the focus of academic circles.This article mainly uses the data in the annual financial statements of the case enterprises,after sifting and sorting out the data in the annual reports,this paper uses literature research,descriptive statistics,Comparative Analysis and Empirical Research to study the relationship between R&D Investment and enterprise performance.Then the case study is used to study the driving effect of ZTE'S R&D Investment on enterprise performance.Because the data of a single enterprise is influenced by many factors,such as external and internal factors,in order to describe the driving effect of R&D Investment on enterprise performance more comprehensively,this paper chooses another outstanding person in the same industry as HUAWEI for comparative analysis.By selecting three representative indexes such as total R & D cost,R&D personnel ratio and R&D Intensity,The differences of R&D input between the two enterprises are compared and from the financial performance and non-financial performance of two aspects of ZTE'S performance-driven effect of a specific analysis.From the perspective of financial performance,it is found that R&D investment can help enterprises to increase their main business income,thus helpingenterprises to obtain more profits,research results such as innovative patent products,which are transformed through investment in research and development,can help enterprises gain technological and market entry advantages in a range of products,enable the enterprise to be able to occupy the dominant position in the business negotiations,thus effectively occupy the market share,create the technical superiority,enhance the strength of the enterprise.In this paper,after a full understanding of the existing research,research on R&D Investment and enterprise performance of high-tech enterprises will be enriched,to provide some reference value for future research on this area.