Research On The Development Strategy Of Bond Underwriting Business Of Sichuan Branch Of Z Bank

In recent years,the proportion of direct financing and indirect financing in China has been on a continuous growth trend.However,from the perspective of the development of direct financing in the United States,the proportion of direct financing in the United States is significantly higher than that of direct financing in China,which puts forward higher requirements for the development of China's direct financing market.In response to the call of the state council to vigorously develop China's capital market and promote the further development of China's money market,the people's bank of China formally promulgated the measures for the administration of short-term financing bonds in 2005.Debt financing tool for the development of the underwriting business for commercial Banks in China and even the overall financial development of our country has very important significance,on the one hand,can achieve the middle business on the basis of a significant boost to reduce loan-to-deposit ratios,on the other hand also can bring the development of a series of derivative financial products,including hosting,distribution,and out and other business,helps customers sticky to strengthen especially big customer stickiness.From the analysis of the current development situation,it can be seen that the underwriting business of non-financial corporate debt financing instruments has been taken as the key business in the strategic business formulation of major Banks,which is of great significance to the improvement of comprehensive competitiveness of major Banks.In the process of analysis of this article combined with the actual case-the bank of Z,Sichuan non-financial debt underwriting business development strategy analysis,to explore the transformation of commercial bank development of china-financial bond underwriting business has played an important role,then systematically analyzes the Z bank Sichuan branch non-financial debt underwriting business development present situation,existing problems and the cause of a series of problems,and puts forward corresponding solving measures through the analysis of the causes and Suggestions.Though bank of Z,Sichuan has many problems in the business,but it still is a main method in the change of bank's development,based on the analysis of full text,Z bank Sichuan branch at the time of non-financial debt underwriting business,has the good external environment,the country launched a series of supporting policies for the development of the business provides a good policy environment support,thus should seize development opportunities,on the basis of clear target customers implement precise marketing,increase the intensity of product innovation,fully excavate customer resources,enhance the communication and head office,in order to get more support,To build a sound marketing organizational structure and establish a strong professional talent team,etc.;On the basis of comprehensive consideration of a number of factors to develop a sound internal management mechanism,for the smooth and orderly development of business to provide favorable internal conditions to support,so as to achieve the strategic goals.