| China’s debt capital market achieves a leap forward development along with the sustained and healthy development of the national economy in recent years. Debt capital market is growing rapidly, the basic system is gradually improved, the pace of innovation is accelerating, the market participants gradually mature, for the guidance of the development of the bond market, the establishment of a multi-level market system policy. It plays an important role in improving the social financing structure, maintaining financial stability, and promoting financial deepening.Commercial banks take part in financial corporate debt financing instruments underwriting, playing a positive role in changing their business model, reducing the traditional loan business risk, improving intermediate business income of commercial banks. It promotes the transformation and development of commercial banks also.In order to solve the bottleneck of the development of debt financing instruments underwriting service in CH bank Jilin branch, effort to create three kinds of marketing development, efficiency improvement, risk control ability. Let the debt financing instruments underwriting service plays a key role in the transformation of commercial banks. This paper analysis of the economic environment, distribution status and existing problems of debt financing instruments of CH bank Jilin branch after conduct in-depth knowledge and understanding of debt financing instrument, summarizes the internal advantages and disadvantages, opportunities and threats of debt financing instruments underwriting service. According to the SWOT analysis model, the CH bank Jilin branch should use the WO type strategy, CH bank Jilin branch should expand the business scope to promote the diversification of debt instruments in order to offset the impact for the traditional loan business. Strengthen business management and control, to prevent the generation of subsequent reputation risk, increasing efforts to cultivate professional talents in order to promote the smooth development of debt financing instruments underwriting service. |
