Research On The Development Strategy Of Juewei Food Co.Ltd

JueWei Food Co.,Ltd.is a listed food enterprise.With the state's efforts to rectify the food industry and promulgate various laws and regulations to regulate the development of the industry,new development opportunities have been brought to the development of the food industry,resulting in increasingly fierce market competition in the food industry.In the face of opportunities and challenges,how to seize the opportunity to formulate the development strategy in line with the company on the basis of analyzing and solving the company's own problems is the key to the development of the company.This paper analyzes the theory of corporate development strategy and applies strategic management theory analysis method to analyze the internal and external environment of the company,and to formulate the development strategic target of JueWei company as well as the corresponding implementation countermeasures and safeguard measuresFirst of all,according to the enterprise development strategy management theory which is based on the analysis of domestic and foreign research status,using the PEST analysis method and the five forces model analysis method to analyze the external macro environment and the industry environment of JueWei company.The goal is to explore the opportunities and threats that exists and to find the enterprise's strengths and weaknesses from human resources,market development,franchisee management and other aspects at the same time.Secondly,according to the external environment faced by companies to analyze the opportunities and threats.At the same time,this paper analyzes the strengths and weaknesses of the company based on the internal environment.SWOT analysis method is applied to determine the strategic direction.The enterprise development strategic plan is designed through the comparison of plans.The purpose is to determine the company's technology development strategy,strategic cycle,strategic direction,strategic objectives,strategic priorities and strategic phase division based on the company's actual situationFinally,aiming at the existing problem of corporate strategy implementation to make enterprise development strategic countermeasure and safeguard measures,which in order to guarantee the realization of technology innovation strategy.This strategy includes the enterprise product marketing implementation strategy,technology leading implementation strategy,human resources implementation strategy,franchisee management implementation strategy,as well as the development of talent control,capital security,cultural security aspects of the enterprise development strategy security measures.