Research On J Real Estate Company Financing Strategy Based On Sustainable Growth

Financing strategy is a difficult point in financial management in the process of enterprise development.The sustainable growth rate is closely related to the financing strategy of the enterprise.If a company wants to achieve its long-term strategic goals,it must ensure that its growth is sustainable,that is,growth does not come at the expense of the company's financial resources.To achieve this goal,companies must ensure that actual growth rates match sustainable growth rates.Combining the financing strategy theory and the financial sustainable growth theory,the thesis discusses the related financing strategies under the sustainable growth of the company with the help of Professor Fan Xingjian's sustainable growth model.J Real Estate Company has been active in the capital market in recent years.The research has certain typicality and has important influence and reference for the development of the whole industry.Based on the financing theory,this paper takes J Real Estate Company as the research object,firstly studies its current financing strategy,and based on the relevant theories of sustainable growth,analyzes the financial sustainable growth of J Real Estate Company in the past 5 years.The actual growth rate is compared with the sustainable growth rate.The problems are mainly found in the unreasonable use of endogenous financing,the limited application of financing methods,the excessive proportion of short-term liabilities and the failure of financing to meet the requirements of sustainable growth.Subsequently,the paper optimizes the short-term and medium-term financing strategies of J Real Estate Company and conducts feasibility analysis on the design plan to achieve the company's goal of sustainable growth.Among them,the recent financing strategy optimization is to use the sales percentage method to predict the company's financing demand in the coming year,and then use the sustainable growth model to calculate the corresponding financing strategy in the near future;while the medium and long-term financing strategy optimization has more variables,The reasons for the difficulty in forecasting are mainly based on qualitative research methods.Finally,according to the company's actual finance and its operating conditions,specific safeguard measures are proposed,mainly: formulating a reasonable business strategy,maintaining the company's development and risk management,maintaining the diversification of financing strategies,and improving the corporate governance structure and Organize the structure to achieve the goal of promoting sustainable growth.