Research On Ip Role Innovation Design And Application Promotion Of Time Honored Brand

The era of pan-entertainment has created an environment suitable for brand IP development.As IP marketing plays an increasingly important role in the market,the development of enterprises and brands also requires innovation and the use of IP marketing to achieve better development.In the face of the influx of emerging brands,established brands have encountered unprecedented bottlenecks,and even more are on the verge of bankruptcy and disappearance.And the "national tide" trend that is gradually emerging now undoubtedly ushers in a new dawn for established brands.This article first researches the related concepts of established brands and IP.Based on the clear definition of IP concepts and the classification and main methods of IP marketing,it further analyzes the current status of established brands by studying the current status of established brands based on the role of IP to help the innovation and development of established brands The reason why development is in trouble is that lack of innovation is a big problem that hinders the development of well-established brands.Then from the background of the national tide,explain the significance and value of the role of IP for brand innovation.Then from the marketing point of view,study the "IP role image" incubation method,and its embodiment in economic value.Based on the IP character image value creation performance to find corresponding cases for analysis,with the help of three examples of the Japanese Kumamoto bear,the Palace Museum and the Big White Toffee,the economic and cultural effects of the IP character image in different fields,Bring inspiration to the innovation of well-established brands.Finally,combined with the above research,the old brand of Eagle Money is used as the object to carry out practical design.After analyzing the design problems of Eagle Money LOGO,extract the old brand genes from the brand culture connotation to design the IP main image and Q version of the IP image.And put forward brand IP to promote product packaging upgrades,promote expression packs,and make derivatives a series of brand IP development strategies.