Study On Sustainable Development Of Beijing Old Established Tea Brands

Brand lifecycle is an important influencing factor of the development of brands, and entertainment change different operation mind with the developing situation and the landing of brand lifecycle was the factors of fit environment and seeking for long advantage. Being a unique unit of Chinese brands, Old Established brand is the delegation of brands which broken the restriction of lifecycle with their old age, technological, brand equity. This is means that Old Established brand should be predict and study like a value resources,because of high brand value,great develop regain and so on. In Beijing, the pace of economy developing was very fast, and out of tea produce. The Beijing Old Established Tea brand success to break the lifecycle out of advantage of tea producing fields had. There must be some originality experience worth to study and learn.The Beijing Old Established Tea brand success experience is abstracted with the view of Sustainable Development in this paper. More overall, more objective and more scientific in analyzing The Beijing Old Established Tea brand Sustainable Development strategy with the help of marketing, tea economy and using the conclusion in practice. More theory such as Brand Ecological System and Collective Memory was draw into the refined way of Tea brand Sustainable Development. The study analyses and banks different species of The Beijing Old Established Tea brands with the help of SWOT. After it, article generalized booming Beijing Old Established Tea brands development experience.Design and fixed position, product and technological innovation, culture and emotional operation, management and seeking talents synthesize to the Tea brand Sustainable Development strategy on the base of theory discussion, practically investigation and research, comprehensive analyze.