The Business Plan On The Commercial Real Estate Project Of BW

With the country's positioning of "no housing,no speculation" unchanged,the continuous increase in real estate regulation and control,and the tightening of real estate financial policies and other factors,our country's real estate industry has begun to enter a parallel area of slowdown after experiencing vigorous development in the past decade.Under the situation of continued high pressure at the policy level,tight funding,and continuous compression of industry profits,commercial real estate investment risks are increasing.This article takes the company B's BW commercial real estate project as the research object,uses the professional theories of marketing management and financial management in the form of a business plan,from the internal and external environment,target market segmentation and positioning,marketing strategy In-depth analysis of the BW commercial real estate project in the formulation and realization of objectives,financial analysis and risk management,etc.,to provide company D with a comprehensive grasp of the project plan and allow investors to better determine whether the project has investment value.This article first introduces the company D and BW commercial real estate projects and displays the relevant information of the company and the project;secondly,it analyzes the project's policy environment,internal and external environment and market competition environment in combination with the development status of China's real estate industry;through SWOT analysis,In-depth analysis of the project's own advantages,disadvantages,opportunities and threats,to clarify the target market and market positioning of the project,and to provide a basis for the formulation of marketing strategies;Finally,the financial benefits of BW commercial real estate projects are estimated by calculation The project's financial net present value,internal rate of return,etc.,evaluate the project's financial benefits,measure the risk of the project through sensitivity analysis,and propose preventive measures.The BW real estate project is located in the Taiping New City area of Anning City,Yunnan Province,covering an area of 490.7 acres.It is planned to develop houses,apartments,office buildings and shops,and rolling development will be carried out in three phases.The construction and external sales of the entire project will be completed within five years,mainly Targeting the local young people in need and investment groups;BW real estate projects have a net present value(NPV)of 62.274 million yuan,a modified internal rate of return(MIRR)of 14.34%,and a project's net present value(NPV)is greater than 0.The revised internal The rate of return(MIRR)is greater than the necessary return rate of 12%,which is worth investing;BW real estate projects have certain investment risks.The risk will only occur when the construction and installation costs remain unchanged and the operating income is reduced by 2%.The policy should be followed closely Going forward and improving marketing strategies to avoid the risk of reduced operating income.Through the analysis and research of this business plan,it is proved that the commercial real estate project has investment value,so that company D has a comprehensive understanding of the entire project and provides guidance for specific construction and marketing in the later period;Investment basis.