Research On The Optimization Path Of Customized Tourism Products Of Guizhou HW CITS

In recent years,under the background of the great development of China's tourism industry,the tourism market competition is also expanding and heating up.Some innovative tourism products and services are gradually developed and launched.Customized tourism is a targeted service project provided according to the personalized needs of tourists(huang chenxi,2018).It's advantage is its can effectively meet the tourists to tourism products and personalized service,enjoy,XiuXianHua needs,can bring new develop ment opportunities for the tourism market and direction,this kind of product development and design can make tourism products offered by travel agencies to avoid the same in a terrible price war,it can let the travel agency to save more manpower and financial re sources to make custom tourism product development design and service target groups.Based on the theoretical review,empirical research,problem analysis,countermeasures and Suggestions,this paper makes an in-depth discussion on the existing problems in the customized tourism products of an overseas international travel agency.In the theory of mass customization and customization of tourism product modularity theory,under the guidance of somewhere to save custom tourism development one of the earliest leading enterprises-somewhere overseas international travel agency of custom tourism products as the research object,using the questionnaire survey and the discussion of enterprise data,analyze the present situation of guizhou CITS overseas custom tourism product summarizes its existing problems and their causes,and extracted the enterprise custom optimal path for the sustainable development of tourism products,can get the following results:first guizhou CITS in the individual needs of tourists increased the impact to the traditional travel agencies,tourist electric business rapidly expanding quickly squeeze the market share of traditional travel agencies,tourist travel mode from the traditional tourism to independent travel and the custom tourism under the background of excessive,choose custom tourism as the breakthrough point of business transformation,and mainly high-end private custom tourism products,custom tourism business is now around 20% of the market proportion,the travel tour in guizhou province in 2019,the enterprise comprehensive topped the list.Secondly,the consumer groups of customized tourism products of guizhou HW national travel service are mostly from government institutions or enterprise executives,as well as self-employed people with more leisure time.All of them have relatively stable jobs and high incomes,and their ages are mainly from 30 to 40 years old and 50 to 60 years old.The main motivation for choosing customized tourism is that it is a new tourism mode,tailored according to your own needs and more in line with your own taste,whic h represents high-end freedom.Young community mainly through online customization platform on demand to choose their own individual combination products,older or high net worth customers to book via offline entity main products,they are often a family holiday or weekend,lovers and friends and the way to travel,one of the most popular touri sm product theme is holidaying,island swims and research learning to swim and photog raphy.Again guizhou CITS custom tourism products mainly theme customization and private custom,lack of lack of characteristic single combination of customized products and can perform a flexible customization of the product,has been developed by custom to urism product homogeneity serious,online rates are low,the quality is not stable,the cause of this series of questions is custom tourism products of the participants failed to understand the nature of the custom and the essence,the lack of professional talents in product innovation ability is insufficient,can't mass production leads to high cost of a product.Last guizhou CITS customize these problems of the tourism products,based on the theory of mass customization and customer experience,customer participation,guided by the tourism market segmentation,on the basis of existing products,focus on rich and innovative custom tourism product type,mass customization products of mass production at the same time dig small theme of beauty products and high-end private custom products.Through customer participation and standardization of customized tourism products and services,the company can improve product quality,reduce the cost of customized products through large-scale production,strengthen technical support and guarantee toexpand online sales and other strategies to optimize and improve the company's customized tourism products.It is hoped that this series of studies can provide a feasible basis for the optimization of customized tourism products of guizhou HW CITS,so that the co mpany can stand out without scale advantages,and take it as the core competitiveness of the development of customized tourism of the company.