JW Blueberry Company's Operational Risk And Its Prevention

Agricultural enterprises are an important force to promote the Development strategy of Rural Revitalization.However,agricultural enterprises face risks from nature,market,social policy,technology,human resource in their operation.The diversification and complexity of operating income greatly and negatively affect agricultural enterprises.In the context of economic globalization,enterprises are facing more complex business environment,and many enterprises begin to actively respond to the risks in the development.Accurate identifying for the risk factors and taking efficient preventive measures can help enterprises reduce unnecessary losses and operating costs and promoted healthy development.JW Blueberry Company is an agricultural enterprise focusing on Blueberry planting and product processing.In recent years,risk of nature,market,policy,technology and human resource had simply and/or interactively negative effects on the income and development of JW.This study took JW Blueberry Company as the research object.Based on the clarified concepts of operational risk and risk prevention,we expounded the theory of risk management,the theory of economic cycle and the method of risk identification and evaluation.Combined with JW Blueberry Company's operation and development situation and difficulties,this paper evaluated and analyzed JW's operation risk,deeply explored the causes of operation risk,put forward effective risk prevention measures,and provided reference and experience for the prevention and control of agricultural enterprise's operational risk.Firstly,referring to the relevant literature of blueberry industry development,summarize the current situation of blueberry industry development.Starting from JW blueberry company's business situation,the internal and external environment of JW blueberry company was deeply investigated to understand the current situation of the development of JW,and to analyze the difficulties faced by JW in its operation.Secondly,based on the theory of operational risk,this study found the potential risks in the normal operation of JW using the risk list method.We also used the field survey method and brainstorming method to summarize and analyze the risk factors faced by JW in the operation,such as nature,market,policy,technology and human resource risks.Thirdly,through the risk coordinate chart method,we concluded that the market risk had the greatest impact on the company's operating income and development,human resource risk fellow behind.Nature,policy and technology risk had the lowest impact.These risks restrict the development of JW to varying degrees.Lastly,this study put forward the relevant mitigation and prevention measures for operational risks.We suggested that the company should strengthen marketing management,optimize human resource layout,build nature risk emergency management system,strengthen technological innovation,integrate deeply into local economic and social development to improve the ability to prevent operational risks.In summary,this study analyzed the relevant risk factors in the operation of JW blueberry company and concluded that the formation of operational risk of JW are relatively complex.While focusing on production and operation,the enterprise should find out the potential business risks in time.Enterprises should set out from the internal and external environmental factors,establish a correct awareness of risk prevention,and improve the level of operational risk resolution and prevention.