Research On The Development Strategy Of A Smart Parking Company

In recent years,with the rapid growth of China's economy and the progress of science and technology,the smart parking industry has developed rapidly.As an important part of smart city,it has a huge market prospects.The development of intelligent parking can help to improve the efficiency of parking resources,reduce the time spent looking for parking,and effectively solve the problem of city parking difficulty and random parking.In the face of the huge market demand and fierce market competition environment of smart parking,how to strengthen the competitive advantage of the enterprise,improve the core competitiveness of the enterprise,improve the economic efficiency of the enterprise,and how to formulate a scientific and reasonable development strategy suitable for itself become an important issue for the further development of the enterprise.This paper takes Company A as the research object,through importing the research status of domestic and foreign development strategies,smart parking,based on the theory of technology development strategy,strategic management,strategic analysis and other related theories,combined with the current actual situation of Company A,using the research method of combining qualitative analysis with quantitative analysis,introduces Porter's Five Forces Model,PEST analysis method,IFE matrix,EFE matrix,value chain points.Strategic analysis tools such as analysis comb the opportunities and threats outside Company A as well as the internal strengths and weaknesses.Finally,using the SWOT analysis matrix,the development strategy of A company is determined by the QSPM matrix analysis.On this basis,the vision,positioning,target,strategy implementation and safeguard measures of company A's development strategy are studied to formulate a scientific and rational development strategy for company A.In 2020,when opportunities and challenges coexist,driven by policy input and technological development,it is a good time for the layout of smart parking enterprises.This study takes Company A as a specific case,combs the internal and external conditions of Company A,and finds a suitable development strategy for Company A through rigorous analysis,so as to enhance the core competitiveness of Company A,improve the economic efficiency of the company,and achieve rapid and stable development in the fierce market competition,to a new level.I hope this paper can have a positive strategic significance for the development of Company A,and provide reference and reference for other smart parking enterprises in transformation and upgrading,technological innovation.