Research On The Development Of Red Tourism In Yan'an Under The Leadership Of The Government

China's tourism industry attaches increasing importance to red tourism in the development process,and the state constantly makes policies and increases investment to increase support for red tourism.This paper studies the development of Yan'an red tourism under the support of the government,aiming at exploring how Yan'an municipal government can support Yan'an red tourism to achieve better and faster development through the support of red tourism.The paper uses the methods of literature research,questionnaire investigation and field investigation to collect and summarize the current situation of Yan'an red tourism resources,and combines with the current situation of Yan'an red tourism development,and Then the relationship between government support and tourism development is analyzed,and the role of government support in the development of red tourism and the behavioral support that can be adopted are listed.By listing the leading role of the government in the development of red tourism and the leading actions that can be taken,the problems existing in the development of red tourism by Yan'an municipal government are found,and the causes are explored,and finally the corresponding countermeasures are obtained.In my opinion,the development of red tourism support by Yan'an municipal government should be improved from the following aspects: First,integrate red tourism resources to form a high starting point for development planning;Second,establish the road of "governing tourism according to law" firmly and strengthen the supervision of the red tourism market;Third,improve the degree of public service informatization,create smart red tourist attractions;Fourth,learn advanced tourism concepts and guide the development of red tourism commodities;Fifth,continue to provide government support and combine it with market operation.Based on the current situation of red tourism in Yan'an city and the government support situation,the paper analyzes from many aspects and levels,and proposes and constructs the most suitable government support mode for the development of Red tourism in Yan'an,in order to provide reference for the development of red tourism supported by the government of Yan'an.