Research On Marketing Strategy Of Philatelic Products Of ZC Post Company Under The Vision Of New Media

For the past few years,the rapid development of information technology has injected new vitality into new media marketing and become an important weapon for enterprises to open prizes and expand.With the help of Internet platform,the active transformation of product marketing has become an important focus of marketing development for many enterprises.Conforming to the development trend of new media era and strengthening the implementation of new media marketing strategy are important issues for every company to carry out marketing and improve market competitiveness.This paper selects the philatelic products of ZC post company,a traditional company,as the research object.How effective is the marketing strategy of ZC Post's philatelic products in the context of new media,and what can be further optimized and improved? The research on the above problems is undoubtedly of great practical significance to better realize the rapid and sustainable development of new media marketing of ZC Post's philatelic products and increase the economic income level of ZC post company.Based on this,this paper summarizes the domestic and foreign research literature on new media marketing and philatelic products,expounds the basic concepts of philatelic products,marketing and new media marketing,and then clarifies the ideas for this study.Then,based on the theories of channel marketing and network marketing,this paper analyzes the basic situation of ZC post company and the current situation of the marketing strategy of philatelic products(product strategy,channel strategy,price strategy and promotion strategy),and analyzes the mismatch between product structure and new media marketing,the failure of new media marketing channel to make full use of,and the price of philatelic products in the new era Media marketing channels can not be adjusted in time,lack of effective interaction with the target audience and so on.Then,this paper makes a SWOT analysis on the implementation environment of new media marketing strategy of ZC Post's philatelic products,and makes a quantitative evaluation by using the method of AHP-FCE.The product strategy,channel strategy,price strategy and promotion strategy are selected as the secondary indicators,and 18 three-level indicators are set up to construct the indicator evaluation system.It is found that the current ZC Post's philatelic products are philatelic The implementation effect of product new media marketing strategy is at the general level,and there is still a lot of room for improvement.According to the above analysis results,further expands the diversification of new media marketing channels,this paper optimizes the product strategy,optimizes the price strategy,optimizing the promotion strategy.In order to improve the marketing performance of new media of stamp collecting products of ZC post company,and also provides useful reference for others of the same industry.