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The Service System Construction Of Customized Furniture Enterprises In B2C Mode

Posted on:2021-03-02Degree:MasterType:Thesis
Country:ChinaCandidate:M GaoFull Text:PDF
GTID:2439330605962649Subject:Furniture design and engineering
Abstract/Summary:PDF Full Text Request
With the development of the Internet and the improvement of various e-commerce platform systems,customized furniture enterprises have gradually entered B2C e-commerce platform.At present,the service system of B2C e-commerce platform of customized furniture is still in a backward stage,with frequent service problems and high complaint rate,which affects the development of customized furniture enterprises in B2C platform.Therefore,the construction of B2C service system of customized furniture enterprises can improve the service quality of enterprises and the satisfaction of consumers' online shopping,so that the development of customized furniture enterprises in B2C mode rises to a new height.This article analyzes the service process,management and complaint status of the customized furniture enterprise B2C model,summarizes the current service problems of the enterprise B2C model and analyzes the root causes,and uses the questionnaire survey method and service quality model analysis method to analyze consumers' online shopping Demand for services when customized furniture,comprehensively using the customized service process and service system theoretical knowledge,design and build a service system framework composed of elements such as service content,service team,enterprise service related departments,technical support and service quality supervision,and sell The content of pre-services,online consultation,design services,production services,logistics services and installation services were optimized,and the construction of a service system under the B2C model of customized furniture enterprises was initially completed.Finally,the article analyzes the importance of after-sales service,based on B2C industry after-sales service problems and after-sales service system construction goal,and after-sales service system framework of the design process,and the after-sale service system optimization Suggestions and safeguard measures,the construction of a complete after-sales service system,thereby improving the quality of custom furniture enterprise B2C after-sales service,to our custom furniture enterprises in B2C mode development provides reference.
Keywords/Search Tags:B2C, Service system, After-sales service, Customized furniture
PDF Full Text Request
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