Research On Sustainable Growth Problem Of Youhao Group From A Financial View

The survival and development environment faced by many small and medium-sized retail enterprises is complex and changeable.Therefore,how to achieve stable and sustainable growth in the huge environmental challenges is an important issue that every enterprise cannot avoid,especially retailers.With the optimization of economic structure and the upgrading of consumer demand,although the domestic retail industry has improved,many retail enterprises still face more and more pressure and impact under the background of "new retail".In recent years,more business operators have begun to focus on management,not only to meet the needs of stakeholders,but also to achieve more sustainable development and even sustainable growth.Therefore,as the sustainable growth theory and model are gradually recognized by people,it is a valuable topic to use the model to help enterprises to explore their financial status.Youhao group as the research object,based on the retailers use sustainable growth theory and models to dig and discussion group,research group,how to achieve sustainable growth in stagnant economy first collected and summarized the foreign and domestic sustainable growth,on the basis of related literatures,combined with the financial perspective on connotation and sustainable growth model,selection of friendly group in 2011-2017 financial data,operating from solvency ability Profitability,three sides facing the detailed analysis of the present situation and problems of group financial,second choose higgins model to analyze sustainable growth,sustainable growth rate and the actual growth rate by computing group and compare the two grow deviation,deviation in growth on the basis of further analysis of the causes of deviation and the related problems,at last,it puts forward corresponding solutions,the study found a Youhao group growth deviation of fluctuation is very big,has a negative deviation,and the gap between is negative deviation is not small,indicates that the group's development is not stable,so there is a bigger space between sustainable growth.