| With the continuous improvement of the living standards of our residents,the public’s consumption concept is gradually changing,and the awareness of health care is gradually increasing.More and more people are willing to invest in self-health.Therefore,the big health industry has evolved into an emerging industry in line with the times.As a subdivision of the postpartum care centre,after years of development,the model has matured and the market scale has expanded rapidly.With the rise of the new middle class and the opening of the comprehensive second-child policy,about 20 million newborns are born each year to bring prosperity to the mother-infant industry.Young women are waiting for the month by their relatives at home.More inclined to choose a professional institution to spend their own puerperium period,which has given birth to a huge market demand,the development opportunities of the month’s service industry attract more and more capital influx,making the competition increasingly fierce.The Postpartum care centre originated in Taiwan.Since its entry into the mainland market in 2000,it has been developing for nearly 20 years,and major brands have poured in.The author visited many Postpartum care centres in different cities in China and found that the homogenization is quite serious.The target market positioning is not clear to varying degrees.The decoration,service and product content are similar,neglecting the establishment of brand characteristics,so that the enterprise can not Judging the changing trend of consumer demand and consumer psychology preferences,the company lost its continuous competitiveness in the highly competitive Wuhan postpartum care centre market.Wuhan has a large population base and enough high-end consumers,and has a good economic development momentum.The author believes that the business opportunities are huge.Therefore,this article will combine the characteristics and development trend of the postpartum care centre’s industry,in-depth study of the local mother-infant post-natal market environment in Wuhan,analyze and compare the market positioning and competition status of Wuhan HY postpartum care centre,combined with theoretical knowledge such as stp,pest,swot,market positioning.Find a clear positioning strategy and ideas,formulate the market positioning of Wuhan HY postpartum care centre and differentiated products and services from other sub-centers,and study the supporting strategies for implementing market positioning to better provide consumers with quality services.Improve the core competitiveness of enterprises. |
