| The first 20 years of the 21 st century is an important strategic opportunity period for China’s rapid economic development,and it is also an important stage for the development of modern logistics industry.Today,the Chinese government regards the logistics industry as a key industry in the future,and the logistics fever is quietly rising in China.The environment in which companies operate is more complex and changeable,and strategic management is also valued by more companies.As an important part of corporate strategy,financial strategy plays a supporting and supporting role in the realization of corporate strategy.For a logistics company,in the development process,W logistics company must,based on the economic situation and industry development and change,take listed companies in the same industry as a benchmark,formulate a financial strategy that fits its own reality,fully considers the internal and external environment of the company,and guarantees Its smooth implementation is more and more important for the company to overcome many competitors.This paper uses case analysis method and other research methods,and takes W logistics company as the research object to study the selection and implementation of W logistics company’s growing financial strategy.The thesis consists of seven parts: the first part is the introduction,which mainly includes the research background and significance,literature review,research content methods and research ideas;the second part is the theoretical basis related to financial strategy;the third part: W logistics company and its strategy Positioning;the fourth part mainly adopts financial matrix analysis for W logistics company,and according to the analysis results,it shows that its financial function strategy is in line with the company’s overall strategy,and chooses a growth financial strategy for it;the fifth part is based on the financial strategy selected by W logistics company,and formulates The implementation strategy focuses on the four dimensions of investment,fundraising,working capital,and dividend distribution.The sixth part is the corresponding guarantee measures for W logistics companies to implement the financial strategy.The seventh part is the research conclusions and prospects.W logistics company is a leading company in the logistics and transportation industry of Y City.It can analyze the internal and external environment and financial analysis of the company.It can not only provide suggestions for the company’s sustainable development,but also understand the development of Y logistics and transportationindustry from this perspective.Other logistics companies provide reference.Therefore,this article combines the positioning of W logistics company,and takes the long-term sustainable development and the goal of stable improvement as the train of thought to manage the company’s financial strategy. |
