Research On The Marketing Strategy Of Company A’s Redwood Furniture Brand

At present,China’s redwood furniture industry output value of more than 100 billion,the number of enterprises has passed 10,000,but the overall perspective,the overall redwood furniture industry sales concept is relatively backward.For example,most companies still place quality at the heart of their product operations and channel marketing as a competitive strategy.Lead to the increasingly white market competition,a single redwood furniture company is difficult to highlight the re-encirclement,the urgent need to change from product management to brand marketing,break through the traditional marketing strategy received,to win the market atmosphere.At the same time,in terms of the whole Chinese furniture brand marketing,there is still a relative lack of high-impact furniture brands.According to the survey,the furniture industry through brand marketing,can improve marketing strategy,promote the survival and development of small and medium-sized enterprises,especially for this kind of high-end furniture as a selling point of redwood furniture companies,brand marketing is more important.Chinese furniture enterprises in the market development has created many unique marketing methods,especially in the market terminal and some unique product marketing.Since the theory of positioning was put forward,it has had a great impact on business and academia.More and more applications have been obtained in China.Some companies have made remarkable achievements under the guidance of positioning theory,but there are relatively few studies aimed at redwood furniture.This paper uses marketing and brand marketing theory to study the case of A company redwood furniture brand.Through the investigation of the current situation of A company’s redwood furniture brand marketing,Analyze and study the relevant competitive environment and brand marketing management of the enterprise combined with the enterprise development strategy,put forward its brand marketing strategy and safeguard measures.Specifically:chapter 1,introduction,introduce the background and significance of the topic,the use of technical routes and methods,and the main research on the current situation and possible innovation points;Inducted the problems and reasons;Chapter 2,studies the relevant theoretical basis from the marketing theory and brand marketing theory;Chapter3,analyzes the current situation of mahogany furniture brand marketing management of A Company.From the internal analysis,it analyzes the current situation from four dimensions,namely,brand connotation and brand identification,brand target and brand positioning,brand product layout and brand promotion,brand channel and brand maintenance,and summarizes the problems and causes;Chapter4,An environmental analysis of the company’s redwood furniture brand marketing choices.Through two dimensions,internal and external environment,analyzes the marketing environment of company A’s redwood furniture brand,and provides support for subsequent strategy improvement suggestions.Chapter 5,Company A’s redwood furniture brand Marketing strategy selection and implementation;Chapter 6,describes the guarantee measures to ensure the smooth implementation of the brand marketing strategy of Company A’s redwood furniture;Chapter 7,Conclusions and Prospects,summarizes and summarizes the research of this article,and finally presents the paper Conclusions and outlook.Through the research,taking the a company redwood furniture brand as an example,taking its current situation as the research object,by designing a reasonable and competitive marketing strategy,further improve the market competitiveness of A company redwood furniture brand,improve the brand status of a company’s redwood furniture brand in the furniture industry,and at the same time the application of brand marketing has also been extended in practice,expanding the application of brand marketing in practice,enriching the theoretical connotation of brand marketing.At the same time,also hope to other redwood furniture enterprises to provide a certain reference.