Study On Green Development Strategy Of QH Wood Industry Co.,Ltd.

Sustainable development is an important concept that must be followed by the development of society and enterprises.At present,the development of human society is facing the pressure of the environment.How to realize the economic development mode of low energy consumption,low pollution and high efficiency becomes more and more important.Wood industry as a traditional industry which has thousands of years of history in China,our traditional wood production technology has been widely praised by the international community.Wood industry as our cultural card,has a glorious history and civilization.However,with the development of modern wood industry,wood industry is facing great pressure on the road of resource utilization,environmental destruction and sustainable development.Under the current national macro-policy and the requirements of environmental protection and development,wood industry enterprises are facing tremendous pressure.Environmental protection,low-carbon economy and health and safety are the themes of economic development.According to the requirements of the Copenhagen Climate Conference,in order to achieve the goal of carbon dioxide emission reduction in 2020,China must carry out the green environmental protection test in the national economy industry,accelerate the upgrading and transformation of industry,implement the green development strategy,promote the development of social economy,and at the same time,effectively protect it.Protect the environment.QH Wood Industry Co.,Ltd.is an enterprise mainly engaged in wood processing.For a long time,as a small and medium-sized wood processing enterprise,QH Wood Industry Co.,Ltd.has some problems,such as rough processing,low technology level,low technical content,difficulty in meeting environmental protection standards.At the same time,the managers and employees of enterprises have a poor awareness of environmental protection,which was included in the list of enterprises for environmental protection rectification by local governments in 2017.It is very unfavorable to the development of QH Wood Industry Co.,Ltd.With the harmonious development of society and environment,consumers paymore and more attention to the concept of environmental protection and the requirements of environmental protection standards for commodities on the market.Under this background,the products of QH Wood Industry Co.,Ltd.are facing enormous sales pressure.Therefore,QH Wood Industry Co.,Ltd.must take a green development strategy from the external regulations and policy requirements or internal market demand expansion.On the basis of sustainable development theory,environmental ethics theory and enterprise strategic management theory,this paper expounds the connotation,characteristics and content of enterprise green development strategy and the necessity of enterprise developing green development strategy,and uses empirical analysis method to analyze the external and internal environmental factors of QH Wood Industry Co.,Ltd.green development strategy,and summarizes the conclusion.The main problems existing in the development of QH Wood Industry Co.,Ltd.are put forward from the aspects of green development strategy formulation,strategic evaluation,strategic choice and strategic implementation of company level,business level and functional level,which can provide useful reference for other wood industry companies in China.