Study On The Development Problems And Countermeasures Of Citrus Industry In Ninghai County

Ninghai is a big county of citrus production in Zhejiang Province,and it is also one of the main bases of citrus processing in Zhejiang Province.In 2016,citrus industry was listed as the whole industrial chain of provincial demonstration agriculture.Citrus industry,as the traditional agricultural leading industry in Ninghai County,plays an important role in developing agricultural economy and increasing farmers' income.Under the complicated situation of profound changes in the environment at home and abroad,citrus,as the dominant agricultural dominant industry and the traditional rich people industry in Ninghai,is facing severe challenges,such as the decline of quality,the decrease of efficiency,the shrinkage of planting area,and even the difficulty of selling oranges and increasing income,which makes the development of citrus industry encounter a series of bottlenecks.In particular,with the surrounding citrus production areas,the industry and products are similar,and structural problems make the situation more severe.Therefore,under the dual pressure of market competition and increasing farmers' income,how to improve the cultivars,technology,and industry quality and mode,and to explore a road of development with Ninghai characteristics are the urgent need and realistic choice for the transformation and development of citrus industry in the county at present.On the basis of summarizing the connotation and characteristics of agricultural industrialization,this paper introduces the main modes of agricultural industrialization development.The connotation and types of farmers' professional cooperatives are summarized,and the theory of industrial chain and standardized production are introduced.Then,the present situation of citrus industry development in Ninghai County is analyzed,This paper introduces the international environment and market environment for the development of citrus industry in Ninghai County,and analyzes the present situation of the development of citrus industry in Ninghai County,such as planting scale,planting area and yield,main varieties and technology,etc.,the existing area of Ninghai County is 50,000 mu,and the output is about 73000 tons.This paper analyzes the advantages,disadvantages,opportunities and threats of citrus industry development in Ninghai County,and clarifies the environment and basic situation of citrus industry development in Ninghai County.Combined with the first hand data and data of field investigation,this paper sums up the problems existing in the development of citrus industry in Ninghai County,and finds out the problems in the development of citrus industry in Ninghai County from the point of view of the environment at home and abroad,such as products.It is a single type,which is suitable for the special precocious puberty of the fresh pin and the early-maturing variety is less than 50%;the agricultural technology promotes the professional talents in the development of the citrus industry in the NingHai County,1 person,the industrial benefit is not high,the household is only about 3 mu,and the scale of over 100 mu is less than 30 households;The brand construction does not project,one of the citrus brands above the city level is not,the previous "Yi green" brand is in the state of failure,the dispersed operation scale is small,the lack of leading enterprise radiation force is not strong,In the whole county,there are four of the existing cranberry processing enterprises,and there are only 10 family farms in the exemplary family farm at the county level or aboveFinally,this paper puts forward some countermeasures and suggestions for the development of citrus industry in Ninghai County in view of the existing problems.Improve the level of citrus industrialization,and compress the cultivation area of medium and late mature varietiesc(an orange),and keep 10%of the original area by 15%;We will improve the infrastructure construction of citrus industry,strive to cultivate one agricultural industrialization consortium in 2022,and add one citrus industry cooperative;Strengthen the brand construction of citrus industry,strive to add 5 "three products and one bid" certification products,3 provincial and above famous agricultural products in 2022.2 famous trademarks,1 well-known trademark in China,revitalize the "Yi Green" citrus brand.To further improve the external environment of citrus industry planning and citrus industry development,in order to promote the further optimization of citrus industry development in Ninghai County.