Study On Optimization Of Golden Sunflower Wealth Management Service Of China Merchants Bank

Since the reform and opening up 40 years ago,China's economy has developed rapidly.Along with the dividend of economic development,personal disposable wealth of residents has accumulated continuously,and a large number of people with high net worth have emerged.According to the 2018 China private wealth report jointly released by bain and China merchants bank,by the end of 2018,the total size of investable financial assets held by individuals in China had reached 190 trillion yuan,and the number of high net worth people in 23 provinces and cities across the country had exceeded 20,000,reflecting the huge market demand.Moreover,the current investment environment is more complex,the domestic slowdown in the economy,the weak economic fundamentals,all financial institutions of ray,international trade friction and other peripheral market impact,high net worth population have a need to identification of financial risk management of wealth,but how many wealth managers to stand out in the market,not only need to have enough professional skills,in the process of service customer satisfaction and service quality is crucial.In this paper,first of all to customer satisfaction and service quality of whole is presented,and reading a large number of related literature at home and abroad for carding,especially about the influence factors of commercial bank customer satisfaction and service quality perception model,and in view of the domestic a representative commercial bank China merchants bank golden sunflower introduced wealth management services.First by China merchants bank,the status quo of golden sunflower wealth management services to the SWOT analysis,and then ask for solutions of China merchants bank securities golden sunflower customer research,in view of the research problems appear in the analysis of the causes,after the analysis of focus from empathy,reliability,ensure that three aspects put forward the optimization scheme,and puts forward through hardware system support and shift personnel assessment mechanism two aspects to ensure the implementation of the optimization scheme.