Research On The Development Strategy Of MM Organic Farm

Now the situation is that the Internet information technology is rapidly rising,the food safety problem in the society as a whole is getting fiercer and fiercer.At the same time,the government is making the corresponding adjustment of industrial structure and the concept of consumption in society as a whole is also changing gradually due to food safety and other reasons.The contradiction between extensive development and ecological protection is gradually increasing and so on.Under such circumstances,organic agriculture has become the trend of agricultural development in China at the present stage.At the same time,organic agriculture and organic agricultural products have also drawn extensive attention from the broad masses of the people because of the harsh form of food safety and the improvement of people's living standards.In fact,the development of organic agriculture has started relatively late,there is no mature strategic management level,how to seize its development opportunities and complete the transition from labor-intensive industries to capital-intensive and technology-intensive agriculture,which not only harms economic interests,It is also a major issue that Chinese agribusiness needs to face at the same time to reap the ecological benefits and social benefits and gradually create a sustainable development path.MM Organic Farms is the main object of this study.Firstly,it briefly introduces the relevant theoretical ideas of competitive strategy,studies the current situation of organic agriculture in China,analyzes the distribution of resources,the challenges and development opportunities encountered,and clarifies the needs of the farms In the new situation adopted by the strategic response,the main strategy is to focus on differentiated development strategy.Analyze all the factors that affect the MM organic farming strategy,deduce all risk factors that may arise in the implementation,put forward corresponding measures correspondingly and look forward to the development of competition strategy.At the same time,this research adopts the theories of PEST model and five forces competition model,and analyzes the current external environment of MM organic farms from the perspective of the company's macroeconomic environment,competition conditions and industry competitive pressures.At this stage of MM Organic Farm coincides with its good opportunities for development,but accompanied by intense competition in the agricultural industry market and customer groups of agricultural products of high quality requirements.Using SWOT model to analyze the internal environment of MM organic farms and its various influencing factors,it can provide references for improving competitive advantages and choosing development strategies.At the same time,it formulates the strategic development strategy of centralized and differentiated competition in line with the characteristics of MM organic farms,analyzes the strategy of the company by using the value chain theory,and analyzes the safeguard measures of its implementation strategy.Establish a "safety,green,environmental protection" product market positioning and corporate culture,strengthen team marketing capabilities,improve the enterprise financial management system,cultivate high-quality professional agricultural talent,while building information systems to meet the business characteristics and so on Ensure that the differentiation strategy is implemented accurately.