Research On The Service Marketing Strategy Of Children Tourism Products In CZ Company

With the development of Internet technology,peopled lifestyles have been greatly changed.People can not only search for information through the Internet,but also more people have begun to socialize and shop through the Internet.The development of the Internet not only affects people's way of life,but also affects the development of business.The boundaries between industries have gradually been broken.The Internet is a platform for grafting and integrating different industries.The integration of tourism and the Internet has developed very quickly.In recent years,the country has also issued various policies to support the development of smart tourism,and the use of Internet technology in tourism has become more and more extensive.With the opening up of the State's comprehensive two-child policy in 2015,it is expected that the number of newborns will increase by over one million each year.With the change in parents Educational attitudes after the 1980s and 1990s,children's tourism,which is one of the sub-markets in the tourism industry,will have great market potential for future development.In addition,the government attaches great importance to the development of the tourism sectors such as parental travel and research tours,and has issued various policies to promote them.In the future,children's tourism will become a hot topic in the tourism market,showing an explosive growth trend.In order to analyze the present situation of the children's tourism market and find out the problems existing in the children's tourism market,this paper uses the combination of empirical analysis and normative analysis,qualitative analysis and quantitative analysis to consult a large number of documents and research related enterprises.Taking CZ as a case study,the article analyzes seven aspects of the service marketing mix of enterprises in the light of the characteristics,technology and thinking style of the Internet economy era.To identify and analyse the causes of CZ companies 'problems with single product structure,mispricing,weak distribution channels,outdated marketing methods,inadequate staffing,blocked service processes and incomplete physical presentation in service marketing,Identify potential market needs and suggest improvements.We will improve the standards for children's tourism services,enrich the product system,optinize curriculum content,and promote the development of children's tourism using advanced technologies.At the same time,the CZ company's case can also provide reference advice for similar companies.The development of children's tourism is still in the initial stage,but the market is unlimited in the future.Only when the foundation can be laid in the early stages can enterprises be rapidly developed when the market burst.This article consists of seven parts.The first two chapters are mainly a brief summary of the introduction and the related theories that need to be used in this article.The three,four,five and six chapters of the article are the main parts.The third and fourth chapters mainly analyze the problems and reasons in the service marketing of CZ company.The fifth and sixth chapters mainly put forward the suggestions for improvement and the safeguards for implementation.The seventh chapter is the summary of the full text,and briefly describes the conclusions of the article and the future prospects for the children's tourism market.