Research On The Influence Of Business Model Under The Shared Economy On The Development Of Science And Technology Start-Up Enterprises

With the further deepening of the reform of “Popular Entrepreneurship,Innovation” and the development of the sharing economy,technology-based start-ups have sprung up in the market.They are characterized by high technical content and high returns,but they are resistant to risks and weak business capabilities.attention.Most of the existing literatures focus on the research of external environmental problems such as technology-based startups' policies and finances,but there are few studies on the growth and development from the perspective of enterprises themselves.According to management master Drucker,the competition between today's enterprises is not the competition between products and services,but the competition between business models.More and more practices also prove that business models are scientific and technological.The impact of start-ups is even longer.Therefore,under the background of the new era of sharing economy,it is of theoretical and practical significance to study the impact of business models on the development of technology-based start-ups.Based on the existing research results,this research aims at the specific enterprise group of science and technology start-ups,and reveals the key factors affecting the development of the business model.Focusing on the characteristics of technology-based start-ups,we focus on the four aspects of “strategic positioning,value proposition,value creation,and value realization” of business models.First of all,based on the existing research results of shared economy and business model,combined with the characteristics of science and technology start-ups,the paper preliminarily determines the factors that influence the development of science and technology start-ups in the context of shared economy.Based on this,from the four aspects of the strategic positioning,value proposition,value creation and value realization of the value chain,it finally extracts the strategic positioning,customer demand,key business,technological innovation,operation mode and profit model that affect the development of science and technology start-up enterprises.,cost management,seven elements.Next,through the research on the existing literature of science and technology start-ups,the two dimensions of profit growth and social contribution are extracted to reflect the development of technology-based start-ups.On this basis,the theoretical model of this study is constructed and hypotheses are proposed.Through the questionnaire to obtain firsthand data,and conduct empirical research,it is concluded that “strategic positioning, customer demand,key business,technological innovation,operation mode,profit model,cost management” is positively related to the development of technology-based start-ups,and then from business The strategic positioning,value proposition,value creation and value realization of the model put forward corresponding suggestions for the development of science and technology start-up enterprises.The seven elements of the business model involved in this study are the key factors for the long-term development of technology-based start-ups and the competitive advantage of enterprises.Through the research in this paper,we hope to help the theory and practice of the subsequent research business model and technology-based startup relationship,and provide useful guidance for the development of technology-based startups.