Research On The Marketing Strategies Of Ping An Property Insurance Co., Ltd Chongqing Branch

In recent years, with the gradual opening of the insurance market, chongqing insurance market has more and more insurance subjects, competition becomes more and more intensifier too. In this case, Ping An Property Insurance Company of Chongqing Branch must rely on its own brand,technology,resource advantages, take positive marketing strategy, improve market competitiveness. By using effective marketing strategy to rapidly expands the scale, seizes the market that can lay a solid foundation for the fierce competition in the future and the sustainable development of the company. But now some of the insurance companies do not think of improving management level, making the business activities perfect, instead of blindly adding fees and returning commission rebates, using unfair means to promote sales. It's not only made its business in the condition worse, but also seriously affected the reputation of Chinese national insurance. Throughing the relevant insurance marketing theory research and research on the insurance market in chongqing, this paper focuses on the actual analysis and research about Ping An Property Insurance Company of Chongqing Branch marketing strategies, explore the property insurance risks marketing system, which can improve the competitiveness of Ping An Property Insurance Company of Chongqing Branch in Chongqing market.This paper first briefly introduces the research background, purpose and significance, and the insurance marketing relevant theoretical knowledge. based on this, then introduces the state of operation and marketing system of Ping An Property Insurance Company of Chongqing Branch in recent years, and analyzes the several problems of marketing, such as: not understanding well about the importance of the insurance marketing; Integrated marketing concept has not yet be established; Salesman's service level is poor, etc.. Then analyze the property insurance market status in Chongqing, including marketing internal and external environment. Through the analysis of the status and the marketing environment analysis on Ping An Property Insurance Company of Chongqing Branch, we formulated some relevant marketing strategies and enforcement guarantee. Through the target market and market orientation strategy research, the product strategy analysis, pricing strategy analysis, promotion price analysis and channel analysis, put forward the integrated marketing strategy of Ping An Property Insurance Company of Chongqing Branch. This paper is including not only the theory analysis and argumentation, but also the research on the real data of Ping An Property Insurance Company of Chongqing Branch, and the conclusions have general signification and high application value. It has an important significance for Ping An Property Insurance Company of Chongqing Branch to continuously improving existing company's marketing strategy and marketing effectiveness in the fiercely market competition, promoting their core competitiveness .