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Research On The Improvement Of Marketer Recruitment Management In QZ Company

Posted on:2020-09-14Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2439330602951035Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The first step in the process of Human Resources Management is recruitment management.Then,recruitment management is also the most important and basic task of human resources management.Recruitment management is not only a channel to infuse fresh blood,make up and hire talent people for enterprise.But also determines whether if enterprise can establish an affective Human Resource System.Therefore(so),finding and solving existing problems in the process of recruitment which plays the important role in the Human Resource Management and development of enterprise.When facing with the fierce market competition,the enterprise changes their hiring requirement of talented marketers.the marketer in before is unsuitability for enterprise development,so the recruiters from Human Resource Management Department should unremittingly renew their conception,and recruit the marketers by the market development.So,In a short period of time,it is crucial to recruit the right marketing talents for the enterprise,which has also received more and more attention from the enterprise.Firstly,the thesis describes the recruitment theory,introducing the conception and feature of recruitment,and affection factors,meaning and purpose of recruitment management.Describing recruitment management problems which were appeared from QZ enterprise's marketers.Secondly,analyzing the marketers recruitment situation in QZ enterprise,researching marketer recruitment project in real situation,This paper analyzes the current situation of QZ recruitment management,finds out the specific problems in QZ recruitment management,and revises the recruitment process of marketing personnel.At the same time,the recruitment management of QZ company is divided into four phases,namely,the publicity phase,the implementation phase,the monitoring phase,the acceptance phase,and the recruitment management of marketing personnel.At last,combining with the enterprise's situation,the thesis puts forward a series of improvement projects and coordinate measures of QZ enterprise's marketer recruitment management project.It can make the recruitment management drastically improve and play important role in the recruitment project.This thesis is based on solving the shortcomings in the recruitment management of QZ company's marketing staff.By optimizing and improving the shortcomings in the recruitment management,it can improve the efficiency of recruitment work.Therefore,I am the solution to the problem,but I may not describe the problems involved in it thoroughly and comprehensively enough,and I will do further research on the related discussions in my future work and study.This thesis introduces the improvement suggestions in the recruitment of QZ company's marketing personnel,hoping to have some reference and reference significance for enterprises similar to QZ company.
Keywords/Search Tags:QZ enterprise, Marketer, Recruitment
PDF Full Text Request
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