Research On The Relationship Between Urban Tourism Image Perception And Satisfaction From The Perspective Of All-for-one Tourism

In recent years,China's tourism industry has developed rapidly,the number of tourists has been increasing,and tourism revenue has been rising.Tourism has become a necessity for people's happy life,and it has changed from the pursuit of quantity to the improvement of quality and quality.With its advantages in transportation,environment and culture,the city has become a hot spot for tourists to perceive their tourism image.However,a homogenous urban tourism image,backward urban tourism facilities,and rough and chaotic tourism management have been unable to meet the tourist needs of tourists.In this context,from the perspective of demand,reform the tourism supply side,create high-quality tourism products and services that enable people to enjoy and love travel,develop global tourism,meet the diverse needs of tourists,enhance urban tourism image and.regional tourism Competitiveness.Based on tourism sustainable development theory and customer satisfaction theory,this article explores the.relationship between urban tourism image perception and satisfaction from the Perspective of All-for-one Tourism.By combing the literature and combining with the All-for-one Tourism development model,the urban tourism image perception is divided into four dimensions:tourism resource image perception,tourism facility image perception,tourism service image perception and urban environment image perception,and the structural equation model is established,taking Dalian.as an example conduct the empirical research.In terms of research methods,the reliability and validity of the sample data are first tested to verify the rationality of the sample data,and then the model is verified to check the correctness of the hypothesis proposed in this article.The results show that the four dimensions of urban tourism image perception:tourism resource image perception,tourism facility image.perception,tourism service image perception,and urban environment image perception all have significant positive effects on perceived value;tourism resource image perception,tourism facility service perception 3.The perception of tourism service image has a significant positive and direct impact on tourist satisfaction,and it also has an indirect positive effect on tourist satisfaction through the role of perceived value.That is,perceived value is in the perception of tourism resource image,tourism facility service perception,and tourism service image.Perception and tourist satisfaction act as a partial intermediary;urban environmental image perception has no direct effect on tourist satisfaction,but indirect positive impact on tourist satisfaction through perceived value,that is,perceived value in urban environmental image perception and tourist satisfaction Degrees act as a complete mediator.According to the empirical research results,suggestions for enhancing the city's tourism image in Dalian are proposed in terms of tourism resources,infrastructure,service levels,urban environment,and brand marketing.