Research On The Internet Finance Development Strategy Of Agricultural Bank Of China

With the rise of Internet finance,the ecological environment of commercial banks has changed dramatically.The original development system and operation process can no longer meet the needs of people's differences.The third-party payment,P2 P network loan,crowdfunding and other Internet financial products are accepted by the majority of users,which changes their financial needs and has a positive role in replacing traditional financial products.The advantages of Internet finance,such as low threshold,wide coverage and high efficiency,solve the problems of access conditions and efficiency of traditional financial products.The Internet financial model has attracted many customers and forced the reform and innovation of traditional commercial banks.In the face of fierce market competition,commercial banks should conform to the new situation of bank 4.0,realize the importance of Internet finance development strategy,and improve the core competitiveness.This paper takes Agricultural Bank of China as the research object,strategic management theory as the theoretical basis,and uses pest,SWOT and other strategic analysis tools to study its Internet financial development strategy,and formulate specific implementation measures.The first chapter of this paper analyzes the research status of Internet finance at home and abroad.The second chapter introduces the concept,characteristics,development mode and strategic management concept,process and analysis tools of Internet finance.The third chapter introduces and analyzes the internal environment and the current situation of Internet finance of Agricultural Bank of China;analyzes the external macro environment of Agricultural Bank of China from four aspects of politics,law,economy,social culture and technology by PEST analysis;analyzes the Internet financial competition environment of Agricultural Bank of China by Porter five forces model;analyzes the internal advantages,disadvantages and Through the analysis of external opportunities and threats,the paper concludes the strategic choice and decision-making of Internet finance development of Agricultural Bank of China.The fourth chapter from the market and product dimensions to develop the Agricultural Bank of China's Internet finance strategic objectives and implementation approaches.The fifth chapter puts forward the Internet financial guarantee measures of Agricultural Bank of China from five aspects: concept,talent,corporate culture,value network and risk control system.Finally,the conclusion and prospect of this paper can be concluded that under the situation of fierce competition?The development of Internet Finance opportunities of Agricultural Bank of China is greater than risks,advantages than disadvantages,giving full play to the inherent advantages of outlets,personnel,information and other aspects,promoting the development of Internet finance,which is not only of theoretical research value to Agricultural Bank of China,but also conducive to stimulating the operation of Agricultural Bank of China Vitality is conducive to the sustainable development of Agricultural Bank of China.I hope this research can help Agricultural Bank of China to develop its Internet finance strategy.