Research On The Profit Model Of Suning Commerce Retail

With the popularization of Internet technology,Internet retailing develops more and more rapidly.The maturity of Internet retail mode is not only reflected in the increasing variety of products sold,but also in the increasingly comprehensive supply of services.In the process of development of Internet retail enterprises,there is a typical enterprise transformation,which is Suning cloud Business Group Co.,Ltd.(hereinafter referred to as “Suning” or “Suning Commerce”).Suning was an air-conditioning franchise store,which witnessed the development and transformation of the retail market.Suning also complies with the development of the retail market and reforms its own business model.As early as 2013,Suning proposed a new retail model-cloud business model.Suning cloud business model is like throwing a stone on the surface of China's retail market,splashing waves.The author found that although Suning put forward this new retail model earlier,six years later,Suning's new retail model has not been fully developed in practice.In view of this phenomenon,the author has made the related investigation and explored the basic reason.In this paper,the retail profit model of Suning cloud merchants is diagnosed.Firstly,the background and current situation of Suning cloud merchants and their retail industry are introduced in the introduction,and the research significance and content of this paper are clarified.Then the author designs the investigation plan.Using the method of questionnaire to investigate the current situation of consumers in the retail market,including consumers' consumption habits and consumption tendency;then using the method of literature analysis to summarize the current situation of Suning's transformation and retail mode.According to the above survey status,the author analyzes the retail market questionnaire,and combined with relevant theories,analyzes the four elements of Suning cloud business' s profit model and financial ability.Finally,combined with the current situation and analysis,the profit model of Suning is judged,and the reasons are analyzed,and the optimization scheme is put forward.In this paper,the optimization plan is put forward to uphold operability,efficiency and practicability,h oping to put forward reasonable suggestions for the improvement of Suning's business strategy and profit model.At the same time,I hope the research of this paper can be used as a reference for other enterprises that want to transform and provide reference value for the industry.