| Since the Reform and Opening in 1978,the economy of China had been increasing at a high speed for more than 30 years.On the one hand,with the development of economy and the average salary,the demand of people for quality goods and services gradually accumulates,which contributes to the burst of retailer companies;On the other hand,the technology revolution,especially the birth of internet,totally changes the form of retailing and triggers financial risks in some companies.In a word,if an enterprise wants to survive and become better and better,the leaders of it must learn how to analyze and control the financial risks in different ways.According to Risk Control Theory,Capital Structure Theory and Asymmetric Information theory,I use the financial data and classical documents to analyze the SUNING.COM GROUP CO.,LTD.Firstly,I recognize the types of its financial risks;secondly,I make a complete conclusion on it by employing the Z-score Model.On the basis of the conclusion,I judge the financial risk of SUNING is in a high position.Thirdly,I list the reasons of the financial risk and make some suggestions for the company.At last,I concluded some conclusions:(1)The financial risk is of importance;(2)The birth of financial risks is complicated,so the solution should be a comprehensive solution instead of a specific way.(3)The big-data technology could be used in the administration and the control of financial risks.The contribution of the essay is that I analyze the SUNING ’s financial risk by combining the Risk Control Theory and the Particular-Case Way.I believe it will help some companies that wish to get rid of financial risks during the transition period. |
