Research On The Problems And Countermeasures Of Meiling Electric's Working Capital Management

With the introduction of China's "Home appliances going to the countryside","Old-for-new","Energy-saving appliances subsidies" and other policies,the home appliance market is expanding rapidly,home appliance companies continue to expand production capacity,the consumer market tends to be saturated,but also a large inventory accumulation.In addition,the real estate market has been sluggish in the past two years,which has led to a weak home appliance market.The lack of demographic dividends has led to rising costs for home appliance companies.In the context of today's supply-side reforms and the elimination of backward production capacity,to ensure the improvement of profit margins,enterprises will inevitably face the challenge of improving working capital turnover efficiency under tight capital conditions.The article takes Meiling Company,a well-known enterprise in the home appliance industry,as an example.It analyzes the company's working capital management performance from the perspective of channels,working capital internal composition and financial flexibility.The research finds that the company's working capital management.There are some problems that the inventory turnover period is long,the accounts receivable ratio is large,the turnover rate is slow,the procurement channel is risky,and the monetary funds are relatively low.After analysis,it is found that Meiling Company has not implemented the channel theory into the working capital management.The company's marketing model is unreasonable and the company's management system has not been implemented.In response to this phenomenon,the article puts forward several suggestions:update the company's working capital management philosophy,keep pace with the times;the inventory management method can be improved by introducing the joint inventory management model and ensuring the effective implementation of the model;strengthening the management of accounts receivable,first of all,should raise the awareness of risk management and control of enterprise personnel,and secondly,improve the credit sales system of enterprises;three channels of production and sales management;optimize the internal structure of working capital.While analyzing the Meiling company,the article uses Gree's data to make a comparison,which makes the analysis of the full text more relevant.I hope to make reasonable suggestions for the improvement of Meiling's working capital management level and to operate other companies in the same industry.Provide reference for the management of funds.