The Research On The B2C E-commerce Platform Of Pinduoduo Based On Financial Perspective

In this era of science and technology leading the tendency,the Internet economy is regarded as the backbone of economic development at this stage.E-commerce,a new economic form,began to appear in our eyes in the 1990s,and has developed for more than 20 years.E-commerce has been integrated into the development process of various components of the national economy through innovation and coordinated development.The Internet economy developed quickly,playing a big role in changing people life.More and more people are willing to shopping online.The number of Chinese netizens has been increasing day by day.B2C e-commerce economy is an economic form of Internet economy.After years of rapid development,China's B2C e-commerce industry has basically formed a pattern headed by Alibaba and JD.The seemingly calm lake suddenly burst out of a black horse-PDD,which broke the original tranquility.PDD has been founded only three years after its establishment,and it has become the focus of the whole industry for a while.However,there are many problems behind the rapid development of PDD.Taking PDD app as an example,this paper analyses the profit model of PDD app from the financial point of view.Through the analysis of PDD financial data,it analyses the possible problems behind PDD app,and combines the possible reasons for the problems,puts forward some suggestions for PDD app.I hope it can be used for reference by PDD and other enterprises in the same field.This article is divided into six sections:the first section includes the research background,research meaning,research purpose,research methods and the research summary of the predecessors of the profit model and analyses the research content and the main framework of this paper;the second part is the theoretical basis of profit model,which mainly introduces the concept,classification and elements of profit model.The third part introduces PDD and carries out case analysis.Firstly,it makes a brief analysis of PDD itself,then through the analysis of PDD's financial data,it makes a comparative analysis between the profit model of PDD and that of Alibaba and JD the two major e-commerce giants;the fourth part mainly bases on financial data.The possible problems and reasons behind PDD are analyzed in detail by analysis and other data.The fifth part is about the problems of PDD and puts forward some personal suggestions.Finally,the conclusions and prospects are summarized,and the prospects for the future of PDD are forecasted.