Research On The Business Response Of N State-owned Commercial Banks Under The Impact Of Internet Finance

The development of Internet technology and e-commerce has given birth to the birth and boom of Internet finance.In recent years,Internet finance has relied on convenient operation modes,high profitability,low transaction costs,and customer resources based on e-commerce platforms or its own platforms.It has quickly captured a large number of customer resources,and its inclusive financial characteristics.Groups that are neglected by traditional banks such as individuals and small and medium-sized enterprises are very popular,showing rapid development,and have created a huge impact on commercial banks that have long relied on spreads to "sit and wait for profit".Faced with the rapid development of Internet finance and the country's development requirements for inclusive finance,commercial banks have adapted their market needs,starting from their own unique positioning and market,launching innovative products and services,and vigorously developing Internet finance,Internet finance for traditional businesses.The impact of those aspects of the bank is a subversion or an opportunity for commercial banks.How will commercial banks respond to the rapid development of Internet finance and win their own survival and development.This article will focus on the above issues.This paper first studies the literature review of Internet finance development at home and abroad,and then elaborates on the definition,characteristics,and main development modes of Internet finance,as well as a summary of the development status at home and abroad,so as to have a comprehensive understanding of the development of Internet finance.On this basis,this paper takes N Bank as an example to summarize the existing Internet financial measures of Bank N,briefly describes the existing countermeasures of Bank N,and studies the Internet finance in debt business,intermediary business and asset business.The impact of N commercial banks,using SWOT analysis tools to analyze the internal and external environment of N Bank.Furthermore,it proposes countermeasures and suggestions from five aspects:building an internet financial platform,improving service quality,improving risk control system,strengthening internal management,and creating a characteristic e-commerce platform.