Research On HTD Company's Development Strategy

Since 2014,the country's dense issued many policies to promote the development of the rural electricity.A good business environment is built,and a large number of agricultural electricity service enterprises are appeared,the "hundred flowers" development momentum is showed.But with the application of modern information technology,Internet technology,especially the big data technology to various fields,providers involved in the earlier rural electricity constantly faced with the fusion of emerging technologies and new change.The agricultural enterprise is turned into the strategic adjustment.HTD is a large service provider that entered rural e-commerce early.After years of development,it has accumulated a large amount of agriculture-related resources,but it is also facing strategic adjustment.On the basis of sufficient analysis of the future environment,this paper mainly analyzes the opportunities and challenges faced by agriculture-related e-commerce service enterprises in the new environment by consulting a large number of relevant literatures and combining with the theories related to enterprise strategy.Meanwhile,it focuses on analyzing the advantages and disadvantages of enterprises in combination with HTD's own conditions.SWOT analysis is used to determine that the enterprise is in the mature stage of development,the enterprise has its own advantages,but is faced with greater threats,which is a typical ST strategy.By referring to the experience and professional knowledge of strategic transformation of agricultural enterprises in the industry,the development strategy of HTD was determined as follows: from B2 C thinking of trading to C2 B shi weixia supply and demand matching service provider based on big data,and based on this,the competitive strategy and safeguard measures of the enterprise were formulated.