Research On The Rubber Wood Market Development Of Hainan Agricultural Reclamation Forest Group

As our country economy develops continuously and the rise of people living standard,the social demand of lumber increases ceaselessly.But our country forest total is little,population is much,per capita occupies the area to be less than 25%of world per capita occupies the area,add global forest protection to strengthen day by day,the trend that lumber exceeds supply will be more and more apparent.Rubber trees belong to artificial economic forest and fast growing forest,which can increase wood resources and relieve the tight situation of wood supply.Hainan State Farms has 3.68 million mu of rubber forest,and its forest products group has rich experience in rubber wood and its market development,but the national industrial structure adjustment and fine development of furniture industry,the rubber wood market appeared many problems in the development process,this will restrict forest group further development,and influence of Hainan agricultural reclamation rubber wood and the further development of the market.Firstly,this paper analyzes the supply and demand of China’s timber market,and finds that on the whole,demand exceeds supply and the high degree of external dependence will exist for a long time.Then,the market prospect of rubber wood is analyzed,and it is concluded that rubber forest,as plantation and economic forest,has good economic value and ecological value,and can be used sustainably.Then,the current situation and existing problems of rubber wood market development in forest products group were emphatically analyzed,including primary products mainly,lack of innovative products and deep-processing products,low added value;The raw material supply only relies on Hainan rubber group,the supply channel is too single;Although the product quality requirements were unified,the molecular companies were affected by factors such as logs,equipment and processing technology,resulting in uneven product quality and serious homogeneity with private products.The sales market of the company’s products is only limited to Guangdong,Jiangsu and Zhejiang in China,with a small market scope.High cost,low profit margin.Finally,the paper puts forward some Suggestions on the development of rubber wood market in forest products group,including planting and promoting excellent varieties,developing new products with wood modification technology,implementing the strategy of "going out",integrating the private rubber wood resources in the island to expand the supply channels of raw materials,improving the marketing organization structure and innovating marketing methods to expand the market share.Improve the level of mechanization and production process to improve product quality,to reduce costs and increase efficiency.