Research On Risk Interaction Of JL Commercial Complex Project Based On Interpretative Structural Model

Commercial complex projects play an important role in improving the image of the region and improving the lives of the surrounding residents.However,due to the large volume of these projects,the coverage of multiple formats,the complex construction process,and a large number of stakeholders involved,there is a correlation between their risk factors.In the context of correlation,systematic analysis and control of the risk of commercial complex projects become the key to ensuring the project success.Taking the JL commercial complex project as an example,this paper proposes the corresponding risk response principles and strategies by constructing and analyzing its risk interpretation structure model.In order to construct an explanatory structural model of the JL project,relevant data of risk factors and risk relationships are collected.The risk factors were initially identified through the participatory observation method,and then the risk factors were corrected through interviews.Finally,29 risk factors were identified.The relationships among risk factors were identified through direct judgment,and then the relationshipwas adjusted judged by the form of the project meeting.Based on the above risk factors and risk relationship data,the interpretation structure model of JL project risk is constructed in the form of a skeleton diagram by calculating the reachability matrix and factor layering results.Then,the model is analyzed from the perspectives of model,model critical path and key risk,and the targeted risk response principles and strategies are proposed.Specifically,from the overall point of view,the interpretation structure model of JL project risk has the characteristics of large depth,serious cross-layer impact,and stable overall system structure.Therefore,the overall risk response principle is proposed:avoiding the occurrence of root-based risks to reduce the activity of the whole system from the source;from the perspective of system structure,analyze the impact of the risks that have occurred,and adopt relevant strategies in a targeted manner.From the perspective of critical paths,there are many key paths in the model,and the path can affect many risk factors and strong risk transfer capabilities.To this end,the risk response principle of the path is:focus on the front end of the path to avoid the path being activated;set the early warning mechanism to detect the abnormality and eliminate the impact on the other risks after the path is activated.Finally,with the consideration of the actual situation of the JL commercial complex project,specific risk response strategies are put forward for the following key risks,namely,the inappropriate positioning of the project,the poor cooperation of the business,the improper placement of the business,the low efficiency of the passenger flow,the lack of marketing preparation,and the low flexibility of the project.The research in this paper has a direct effect on improving the risk management and control ability of the JL project.At the same time,the research process and conclusions can also be borrowed into the same type of projects can be borrowed into other types of projects considering the characteristics of the project.