Research On Innovation Strategy Of JiangXi Mobile Big Data Application

With the development of Internet of things,cloud computing and Internet,mobile network develops rapidly and global data explodes,bringing huge opportunities and challenges to the communication industry.Industry in recent years,the traditional telecom operators had been the focus of attention,the main reason in artificial intelligence,cloud computing,Internet of things,under the impact of new technologies,such as 5G,as operators pillar in voice business income increasing,the traffic operation to become a new growth point at the same time,the operator was gradually reduced to a flow pipe,a sharp "incremental income".Crisis often means opportunity,however,with the popularity of smartphones and the arrival of 5G,rich user identity data,voice and data,video data,traffic data and position data,mobile users each day has been extremely huge amounts of data on the Internet,make the operator has the congenital advantage of the management of big data,therefore,the Internet enterprise in daily operations generated user network behavior,formation of the "big data",seize the current big data of blue ocean opportunity,is operator,achieving transition and income growth and the only way to form core competitive ability.Although the current domestic large data development speed,but it is still in its infancy,mobile operators big data applications mainly concentrated in the following three aspects: the first is through increasing infrastructure,for potential big data and cloud computing needs to prepare,such as China Mobile,China Telecom,China Unicom,successively in Heilongjiang,Sichuan,Inner Mongolia and other places to speed up the construction of the large cloud computing data center;Secondly,it is necessary to create a cooperation model between big data products and the third party to seek new profit points.For example,based on the huge user scale and behavior characteristics,it can cooperate with the financial industry through big data technology to design financial anti-fraud products,which can be applied in the field of credit investigation.Third,based on the established big data system of operators,build signaling analysis system,output the existing customer label,achieve accurate marketing and refined operation within the enterprise,and conduct analysis and research on customers,industries,products,services and other aspects,so as to improve the success rate of marketing.Although big data application of domestic operators has entered the track initially,it is difficult to realize directly and generate a large amount of cash flow.Domestic Internet enterprises have made mature use of big data to generate revenue.For example,Ali’s data cube and Taobao index are based on user behavior trajectory,analyze user needs,provide value-added services,and directly convert them into income.How should operators learn from the model of Internet companies,integrate telecom big data resources,develop value-added services or applications,and realize the value of big data? In the current environment where big data technology is relatively mature,the lack of big data application and corresponding guarantee strategies suitable for operators’ business models is the main factor that restricts the realization of value of mobile operators.Through the research of this paper,taking Jiangxi mobile as a representative of the operators in the relevant data development,technology,theory background,based on the enterprise development strategy,from large data of national policy support,Jiangxi local mobile business model,the analysis of the current mobile big data applications in Jiangxi,and to further explore and innovation based on big data applications,as big data value to liquidate grope for a new path.The innovation mode mainly integrates user behavior characteristics internally,combs multi-line data islands such as market,industry and construction,and network,and builds a customer comprehensive service system model with the community as the unit,so as to further realize the target of precision marketing.Understand the future development direction of industry customers externally,make use of the potential application demand of big data mining industry,define new business models and products,and provide the industry with asset positioning and tracking,financial fraud prevention,outdoor advertising evaluation,and business circle heat map.At the same time,keep abreast of social changes,export big data to government departments,provide more basis for the government in transportation planning,financial services,tourism planning and other aspects,improve the efficiency of public services,and assume more social responsibilities.Is introduced in detail in this paper the author as a project manager of Jiangxi mobile big data applications,together with the team in Jiangxi innovative applications of big data applications,summed up the application and the shortage of further security measures are put forward on the basis of existing,realize the transformation of operators in the true sense,support enterprise development next step.