Research On E-commerce Model Of Fresh Agricultural Products In Zhangjiakou City

The information age has promoted the rapid development of the network econo my,making the e-commerce economy became an important aspect of economic dev elopment and providing a broad space for the development of agricultural products e-commerce.Agricultural products electronic commerce development has solved the problem of "agriculture,rural areas and farmers" and provides a new opportunity to the revitalization of rural,in order to speed up the rural electricity development.T he Central Committee’s Document no.1 in 2018 proposed that "to build a public s ervice platform".The Central Committee’s Document no.1,2019,puts forward "di gital rural strategy" to promote quality characteristic agricultural product network m arketing".Zhangjiakou as the 2022 winter Olympics host city,an agricultural city i n hebei province,rich in agricultural products,based on the background of the targ eted poverty alleviation and rural revitalization.The study of zhangjiakou fresh agri cultural products e-commerce is helpful to optimize the agricultural industrial structu re,as well as promote the transformation and upgrading of agriculture,boost target ed poverty alleviation,will be conducive to the new socialist rural construction and rural revitalization,and conducive to the sustainable and sound development of fre sh agricultural products e-commerce in zhangjiakou.On the basis of the teasing of e-commerce related literature and research result s at home and abroad,the integrated use of literature research,comparative analysis,summarized method,based on fresh agricultural products zhangjiakou electronic bu siness development actual situation.Combined with the main district in zhangjiakou,fresh agricultural products company USES the field investigation and data analysis of questionnaire survey,the existing C2 C,the B2 C,zhangjiakou O2 O,B2B,and s o on four kinds of electrical business model research,found fresh zhangjiakou agric ultural e-commerce is still in the early stage.There are some problems: First of all,for the logistics problem,we should improve the agricultural products logistics sys tem,train professional talents and improve the mode of transportation.Secondly,dis tribute O2 O offline stores rationally,and make great efforts to promote.Therefore,based on the analysis of the reasons for the problems existing in the e-commerce of fresh agricultural products in zhangjiakou city,the corresponding countermeasures are put forward.Second,reasonably lay out O2 O offline stores and vigorously pro mote them;Third,optimize the B2 B platform search engine and classification.With previous studies,this article is based on the Internet e-commerce develop ment,precision for poverty alleviation and rural revitalization of the background,fo r fresh agricultural products of C2 C,B2C,zhangjiakou O2 O and B2 B four electric business model on the basis of a comparative study,put forward innovative priority to the development of B2 B mode,set up development "farmers + B2 B platform".