Study On Farmers Adoption Willingness And Behavior To Rice New Technologies

The end-users' cognition and attitudes towards agricultural technological innovation achievements affect the transfer rate and conversion rate of agricultural technological innovation achievements,and the role of agricultural research in agricultural production and development of agricultural industry.On the other hand,combining with specific agricultural industries,the research on technology end-users' adoption intention and adoption behavior to technological innovation achievements and the willingness to adopt but not to adopt can find out the restrictive factors affecting the promotion and diffusion of innovative technologies from the perspective of technology end-users,which has important theoretical and practical significance for the targeted determination of promotion intervention strategies.Rice is the main crop in the saline-alkali region of Western Jilin Province.The extension of rice technology is of great significance to stabilize the rice production area,increase the enthusiasm of rice farmers,improve the saline-alkali ecosystem,and promote industrial prosperity and rural revitalization.Therefore,using empirical research method,300 rice farmers in Gashigen Township,Zhenlai County,Jilin Province,were selected as the research objects.Through field interviews and questionnaires,the adoption willingness and adoption behavior of three key rice technologies(matrix seedling raising technology,chelating fertilizer soil improvement technology,dry seed pelleting technology)were studied from the perspective of rice farmers.The results showed that rice farmers had a high willingness to adopt the three new technologies,reaching 85.66%,but the conversion rate of technology was not high,only 49.66%.The more the population of rice farmers,the higher the education level of rice farmers,being a village cadre,the more rice-growing areas the rice farmers have,the higher the proportion of willingness and behavior to adopt.From the situation of rice farmers' understanding of technology and channels,it can be seen that the higher their awareness of technology,the higher their willingness to adopt and behavior will be,but it has little to do with their understanding of the scope and depth of technology.In other relationships,the funds of rice farmers have little to do with their understanding of technology.The better the situation,the higher the policy subsidies and the lower the perceived risk factors will improve the adoption of rice farmers.Farmers pay more attention to the benefit of technology,but pay less attention to technology preference.Restrictive factors include rice farmers' ignorance and distrust of technology,insufficient funds for rice cultivation,cumbersome procedures for loans and the amount of loans can not meet the needs of rice farmers,and the lack of service capacity of personnel in agricultural technology extension departments.Promoting factors include increasing training and promotion,receiving subsidies,broadening the sources of funds for rice farmers' farmland,and increasing service awareness and capacity of grass-roots agricultural technology extension agencies.Finally,the author puts forward some suggestions in view of the above research results.Firstly,To strengthen the publicity and promotion efforts to promote technology from the perspective of farmers' needs;secondly,To increase financial policy support and reduce farmers' burden;thirdly,To strengthen the service awareness and service capacity of grass-roots agricultural technology institutions guided by farmers' needs.It is hoped that this paper can provide some reference for the better promotion of rice technology in this region.