Research On Performance Of Operating Capital Management Of Gree Electric Appliances Based On Supply Chain Perspective

As an industry closely related to national life,the competition of household appliances industry has become increasingly fierce.In this process,many household appliances enterprises,such as Gree,Haier,Mei,Oaks and Zhigao,have emerged.However,at present,the performance level of working capital in China’s electricity industry is generally low.With the development of the times,the management mode of working capital used for a long time has lagged behind,which has had a very negative impact on the development of enterprises.Introducing the relevant theory of supply chain into the management of operating capital for household appliances companies to evaluate the performance of operating capital is of great significance to help companies understand their own operating capital performance level and cope with the fierce competition environment.This paper chooses Gree Electrical Appliances as the research object,mainly through literature,quantitative analysis and case study,from the perspective of supply chain,to systematically study the operating capital management performance level of Gree Electrical Appliances.By collecting relevant literature,this paper studies and analyses the performance level of working capital management of Gree Electric Appliances from the perspective of supply chain.It is concluded that the poor performance of operation fund management of Gree Electric Appliances is mainly due to the problems of operation mode of Gree Electric Appliances,which results in a longer working capital turnover period than Qingdao Haier,which is also the leader of household appliances industry.But my knowledge level is limited,so the research may not be comprehensive and thorough.It is hoped that this study can provide some reference for the development of domestic household appliances enterprises.In the more intense market competition in the future,more attention should be paid to establishing a certain competitive advantage in the supply chain,enhancing the ability of supply chain management,going abroad and stepping into the world.