Research On The Development Of Agricultural Product Brand In Hebei Province

China is a big agricultural country with abundant agricultural resources.At present,Chinese agriculture is facing a new stage of development.Agricultural products have achieved a historic shift from chronic shortages to a basic balance between supply and demand.It is an important means to innovate and develop agricultural products and accelerate the development of modern agriculture.It is also an inevitable requirement to improve the quality and safety level of agricultural products and the international competitiveness of agricultural products.In June 2018,the "Opinions of the Ministry of Agriculture and Rural Affairs on Accelerating the Promotion of Brand Strong Farmers" made a comprehensive layout for the construction of agricultural brands,focusing on cultivating a number of National agricultural brands with large national influence,wide range of radiation promotion,profound cultural heritage,and strong international competitiveness.Hebei province is rich in agricultural resources and many kinds of agricultural products,but the brand development of agricultural products started late,and there is a certain gap with the surrounding agricultural provinces.By systematically summarizing and combing the development of agricultural product brands in Hebei province,this paper provides some countermeasures and suggestions for the development of agricultural product brands in Hebei province,and provides relevant theoretical guidance for the development of agricultural product brands in other regions.This study conducted in-depth analysis of the current situation and problems of the development of agricultural product brands in Hebei Province,using methods such as literature analysis,AHP analysis,and case studies,through field visits and investigations in some areas inside and outside the province,to understand the effectiveness and practices of the development of local agricultural product brands.The typical successful cases of agricultural product brands at home and abroad were selected and relevant experiences were summarized to provide reference for Hebei Province to further promote the development of agricultural product brands.In the process of promoting the development of agricultural product brands,Hebei province has achieved great results.At the same time,it is faced with many and varied agricultural product brands,lack of strong brands,lack of awareness of the main brand of agricultural product management,lack of overall planning of the government,and backward brand marketing management.Therefore,build a strong brand around the cultivation of leading enterprises;Establish brand concept,strengthenbrand awareness;Formulating overall development plans;Five aspects,such as brand marketing and developing characteristic agricultural product brands,are emphasized,and some countermeasures are put forward for the development of agricultural product brands in Hebei Province.The innovation of this research lies in the comprehensive combing,systematic analysis and summary of the overall development of the agricultural product brand in Hebei Province,using the AHP analysis method to construct the evaluation and summary of the factors affecting the development of the agricultural product brand in Hebei Province,and combining with the typical domestic and foreign successful case experiences.This paper puts forward some countermeasures and suggestions on the difficulties and problems facing the development of agricultural brand in Hebei province,and provides new ideas and directions for the development of agricultural brand in the next step.At the theoretical application level,brand management theory,information asymmetry theory,external theory,etc.are systematically applied to the research of agricultural product brand development in Hebei Province to provide theoretical guidance for the research of agricultural product brand development.