Study On Regional Brand Communication Model Of Agricultural Products In Jilin Province From The Perspective Of Bionics

The author combines the coupled bionic theory from the perspective of bionics and the brand communication model of agricultural products.Different from other articles of the same type,it is a unilateral study of the problems and solutions in the process of regional brand communication in agricultural products in Jilin Province.This paper combines coupled bionics on this basis and uses the method of coupled-element analysis to produce agricultural products in Jilin Province.The contribution of the brand communication model is analyzed mathematically,and then the contribution degree of each coupling element can be obtained;this can provide theoretical support for optimizing the current brand communication model of agricultural product enterprises in Jilin Province,so as to help the decision makers make the optimal model for the current brand communication of their own enterprises..At the same time,some suggestions for improvement have been put forward at the macro level of the agricultural product brand communication in Jilin Province.In some aspects,the government and the agricultural product companies also need to promote the implementation.This hopes to improve the competitiveness of the regional agricultural product brands in Jilin Province and the economic benefits of the various agricultural product companies through macro-control by government intervention and the optimization of specific agricultural product companies' own brand communication models.