Research On The Impact Of Internet Finance On The Intermediary Business Of Urban Commercial Banks

Since 2013,China's Internet finance has risen rapidly,covering many financial fields such as quick payment,investment and financing,and online loan.Internet finance has attracted extensive attention from the society.Internet finance has the advantages of high transaction efficiency and wide range of services,which brings a new financial experience to the public,has a decisive impact on commercial Banks,and has an obvious substitution effect on the intermediary business of Banks.City commercial bank in the local city,the geographical advantage,have a fixed customer resources,in the Internet financial situation,low risk and low capital bank of intermediary business can optimize the economic structure,enhance the risk resistance ability and accumulate a lot of capital to the bank,improving the structure of the bank profit and service way,city commercial Banks have realized that only development of intermediary business is a way out.Based on this background,this paper focuses on urban commercial Banks,empirically studies the specific impact of Internet finance on the intermediary business of urban commercial Banks,and puts forward some Suggestions.First of all,this paper uses literature research,review and summarize the Internet financial intermediary business related the latest literature,understand the latest developments in research,establish the research train of thought,from the aspects of concept,characteristics and current situation of the development of detailed introduction of the Internet financial mode and the city commercial bank middle business,and listed the related data and charts,puts forward the research object of this article and related theory like the long tail theory?The 20/80 rule and financial intermediation theory.The second part is the analysis part of this paper,which is mainly divided into two parts: qualitative analysis and empirical analysis.Based on the existing research results,this paper analyzes the Internet finance affecting the intermediary business of urban commercial Banks from the perspectives of opportunities and challenges,combined with the development status of urban commercial Banks;Then,30 urban commercial Banks were selected to collect data of annual reports of Internet finance and Banks from 2013 to 2017.Based on qualitative analysis,hypotheses were put forward,and panel data model was established for empirical research.Through empirical analysis and test,the specific influence and degree of Internet finance on intermediary business of urban commercial Banks were analyzed more truly.Finally,the research results of this paper are summarized and refined.Based on the research conclusions,some policy Suggestions are put forward for the intermediary business of urban commercial Banks,and the existing deficiencies of this paper are analyzed and prospects are proposedThe empirical results show that: Firstly,third-party payment and Internet monetary fund have a significant promoting effect on the intermediary business of urban commercial Banks,while P2 P online lending has no significant impact on the intermediary business of urban commercial Banks,which is basically consistent with the hypothesis.the third-party payment promotes the business innovation of urban commercial Banks and expands the business field;Secondly,Instead of being a flood beast that washed out Banks,Internet money funds have prompted innovations in the agency business and wealth management business of urban commercial Banks and become catalysts for them to improve their services.Thridly,P2 P online lending has no significant impact on the intermediary business of urban commercial Banks,which may be because P2 P platforms mainly affect the deposit and loan business of commercial Banks and have little impact on the intermediary business.Coupled with the frequent risk events of P2 P platforms,people's interest in P2 P financial management has decreased significantly.Based on the above results,the paper puts forward some Suggestions for the future development of urban commercial Banks.Second,strengthen cooperation with Internet financial platforms to learn from each other and achieve mutual benefit.Third,strengthen technological innovation to enhance competitiveness,and closely integrate the achievements of information technology with its own development.Fourth,we should use our own advantages to create a unique intermediary business platform to attract customers with featured products.Fifth,cultivate interdisciplinary talents of Internet finance.