Study On Financial Risk Control Of HR Real Estate Company

In recent years,the real estate industry is developing rapidly and has become a pillar industry of national economic development.With the long-term trend of buying houses,the development of the real estate industry has also had a tremendous impact on people's lives.As a pillar industry of the national economy,if the development situation of the real estate industry is turbulent,it will inevitably affect the overall development of the national economy and the stability of the market economy and social development.Real estate industry is a capital-intensive industry,with high investment costs,high financing requirements,and slow return of funds.It also has a strong policy orientation.Therefore,the real estate industry has the characteristics of high cost,high income and high risk.In recent years,the rise of house prices has led to a large amount of money flowing to the real estate market,which has a great impact on the real economy,and has exacerbated the pressure of ordinary people's lives.Therefore,the state has promulgated a series of economic policies aimed at curbing the rapid development of real estate,and then alloy financing control,reducing the scale of funds flowing to real estate.Due to the restriction of policy and capital,real estate enterprises are facing the double blow of financing and sales,and the market risk is further increased.In order to deal with financial risks,the study and analysis of financial risk control of real estate enterprises is of great practical significance.Because it has been in a good situation in recent years,many large groups are very keen to merge and acquire small and medium-sized enterprises to occupy a larger market share.As a result,the concentration is being higher and higher,and the living space of small and medium-sized real estate enterprises is getting smaller and smaller.Large real estate enterprises occupy the majority of the market share.HR real estate,as the leader of state-owned real estate enterprises,has the characteristics of rapid development and large scale.State-owned enterprises generally follow the principle of stable development,but HR real estate is different.The business characteristics of HR real estate are fast sales under high leverage.This business model is conducive to enterprise financing,capital recovery and shortening the investment cycle.Nowadays,the competition in the real estate market is more intense,and the country's targeted policies for the real estate industry have been launched.Whether the business model can still occupy a favorable position in the current market environment,and whether this model will increase the risk of business operation,these questions are worth exploring.This paper studies HR real estate.This paper will adopt both financial index analysis method and quantitative analysis method,and use these two methods to cooperate with each other to find out the problems existing in the financial risk control of HR companies.Firstly,the financial index analysis method is used to make a long-term dynamic analysis of the financial risk of the enterprise,and then the enterprise and the industry are compared and analyzed to find out the hidden danger that will cause the risk control problem within the enterprise.Then use quantitative analysis method to find out the factors that may cause new financial risk problems in enterprises.Through to the enterprise internal and external environment analysis,the author thinks that the HR company in corporate finance,business management and resources for all financial risk control problems,so this will be from the capital,the sales side,three aspects of resource end,to effectively control the enterprise financial risk countermeasures,in order to ensure that enterprises can continue to the healthy and stable development.