Research On The Development Strategy Of Deposit And Loan Business Of ZG Bank Henan Branch

The most glorious period of the development of China's banking industry was from 2004 to 2013,which was known as the golden decade of China's banking industry.During this decade,the majority of Banks achieved a year-on-year growth rate of over 15% in net profits for several consecutive years.According to the latest the fortune global 500 list on July 19,2018,including four of the top ten most profitable is China,respectively,the Industrial and Commercial Bank of China,China Construction Bank,Agricultural Bank of China and Bank of China.They are all Chinese commercial Banks.Now with the lowering of the threshold of access to the financial industry and the implementation of interest rate liberalization,the banking industry is no longer the scene.In addition to the emergence of Internet finance,this undoubtedly makes the banking industry worse.Once known as a business that can make money while lying down,has seen its net profit grow by-4.085% in 2015 and-5.46% in 2016.According to the China banking development report(2018)released by the China banking association in Beijing on July 11,2018,the net profit of commercial Banks in 2017 increased by 6 percentage points year-on-year,2.5 percentage points higher than that of 2016,and the net profit reached 174.7 billion yuan.This is an improvement on the previous two years,but it is still far from the glory days of banking.Nowadays,Internet finance companies have mushroomed like mushrooms with the help of Internet platforms.In the future,the comprehensive popularization of Internet finance is still the general trend.Commercial Banks should change their business philosophy as soon as possible and follow the trend,or they will be eliminated by this new ecological environment.Facing the new situation of financial model,the traditional deposit and loan business of commercial Banks affected by a certain,this paper first describes the concept and characteristics of the commercial bank deposit and lending business,this paper expounds the emerging commercial Banks faced six kind of financial model,and further analyzes the challenges faced by commercial Banks under the new situation,the second in mid-december,henan branch of the bank management present situation,analyzes the mid-december,henan branch bank currently existing problems,and put forward under the new situation from the aspects of deposits,loans mid-december,henan branch bank coping strategies: 1.Learn from the online advantages of Internet finance to improve the offline weaknesses of commercial Banks,such as building smart business outlets,reducing the starting point of financial management,and developing mobile banking.2.Relying on the Internet platform,improve the pricing level of business,such as lowering the entry threshold of loans,implementing the floating interest rate pricing system,and improving the credit rating system.3.Research and development of Internet financial products,coordinated online and offline development,such as building a big data platform and building a financial ecosystem.Finally,it puts forward that the henan branch of ZG bank needs to guarantee the technology,manpower and security.