Research On Strategic Development Of A Freight Forwarding Co.,ltd

International freight forwarding industry,which is important component of modern logistics,is to accept the consignment from the shipper or the consignee,and act as the broker of consignor or with the name of their own,to handle international cargo transportation and related business and receive compensation for services industries.The international freight forwarder is the organizer and designer of international transportation,as well as the key link of international trade.The subject of this thesis is a foreign-funded international freight forwarding company-A Freight&Forwarding Co.A Freight&Forwarding Co.established in Qingdao,China in 1994.A Freight&Forwarding Co.’s main business is still the sea and air freight.In recent years,the business extended to inland transport and contract logistics.In the new forms of the economic,how to guide A Freight&Forwarding Co.to comply with the requirements of the market changes,challenges and grasp the opportunity,and make the optimal combination to a reasonable business model is the main problem of this thesis.PEST analysis,Five Forces model and SWOT analysis are the main research method and they are used in this thesis.This thesis firstly analyzes A Freight&Forwarding Co.’s operating status,the company’s main problems at this stage.The importance of the development strategy to be proposed.Secondly,PEST analysis method is used to analyzes the external macro-enviroment of A Freight&Forwarding Co..The Porter’s competitive strategy theory-Five Forces Analysis model is used to analyze A Freight&Forwarding Co.’s industry environment.The thesis analyze both challenges and opportunities of theenvironment on A Freight&Forwarding Co..This thesis also analyzes A Freight&Forwarding Co.’s internal resources and capabilities.SWOT analysis is used to compare and analyze the company’s internal and external environment,so that to clarify the company’s own strengths and weaknesses,and the company’s development strategy opportunities and threats.A Freight&Forwarding Co.has ability to produce a competitive advantage with her achievements and strengths.Through SWOT matrix,the possible strategies that company could choose are given out.Bases on all these analysis,the development objective of A Freight&Forwarding Co.is put forward.Finally,the implementation of strategy and risk control methods are also studied.