Guangdong Feng Construction Engineering Co., Ltd. Business Strategy Research

Construction is the important material production department of the national economy, and the development of the whole national economy, the improvement in people's lives have close relations. As a pillar industry of the construction industry, is to promote the whole national economy sustained, stable and rapid development of important strength. In recent years, along with our country economic development into the "new normal", the construction industry as a whole presents growth trend. With China's efforts to build a "urbanization" of, "area" strategy layout, the PPP project construction speed will bring a new opportunity of development to the construction industry.Guangdong made abundant construction engineering co., LTD.(hereinafter referred to as the abundant construction company) was founded in 2007, the registered capital of 30 million yuan, with house building engineering construction general contracting 3 qualification, municipal utilities engineering construction general contracting 3 qualification, professional mechanical and electrical installation project construction contract level 3 qualification. Made abundant construction company formerly known as the first in guangdong province construction engineering co., LTD., guangzhou development district branch, due to the lower level of qualification, for the convenience of resource utilization for many years and the first joint cooperation construction engineering company in guangdong province. Company production in recent years, only remain at around 500 million yuan, is difficult to break through, at the same time on the development of facing a huge threat to industry competition. Change increases as the "camp" tax reform, and build a guangdong cooperation will be more and more difficult. Therefore, abundant construction company have to reassess their own operating environment, design new, targeted business strategy, and through the effective implementation of the strategy to achieve the management of the enterprise purpose.Based on the abundant construction company as the research object, first by using PEST analysis model and analysis methods of five model, opposing abundant construction company's external environment analysis, find out made abundant construction company facing the opportunities and threats; Then opposite abundant construction company's internal environment analysis, focusing on its current resources, ability, has launched the detailed discussion on the core competitiveness, to evaluate the vertical abundant construction company facing the strengths and weaknesses. And then through the SWOT matrix analysis, choose the abundant construction company marketing strategy, has been clear about the company's strategic goals; Finally in order to guarantee the effective implementation of the strategy, strategic implementation safeguard measures are put forward.Article studies suggest that by making the enterprise management strategy, for the enterprise to establish the development direction of the future, to ensure the future sustainable development of the enterprises, to improve and strengthen the long-term competitiveness of enterprises, will be conducive to the improvement of enterprise management, to provide decision support for enterprise operation and development in the future, eventually make the enterprise bigger and stronger.