Research On Marketing Strategy Of LN Company Of China Life

With the continuous growing development of living standards,our people's needs of daily life,they have changed at the same time have a higher level of demand for the quality of life,especially for safety and health issues.The life insurance industry has been formed due to the needs of people.Each life insurance company has certain problems in marketing strategies and channels.Therefore,this paper intends to use LN life insurance company as an example,guided by the relevant theory of marketing.Using SWOT analysis method to systematically analyze the company's marketing model,and clarify the current competitive advantages and disadvantages.Through the analysis of existing marketing channels to find out the deficiencies and causes.Applying STP theory,analyzing the company's 4P marketing strategy to optimize existing major channel construction,and to promote the sustainable development of LN life insurance company.Thus creating a platform for insurance common business development and promoting China further development of life insurance.The main contents of this paper are as follows: The first chapter is the introduction,which combines the research background to put forward the problems to be elaborated in this paper,and briefly describes the structure and innovation of the article.The second chapter is an overview of the relevant theory.The third chapter is the SWOT analysis based on the overview of LN life insurance company,marketing status,marketing environment,development status,products,consumers and so on.The fourth chapter is the market segmentation of LN life insurance companies,which are studied from age,income andeducation level,as well as from target market selection and market positioning.The fifth chapter is the customization of the marketing strategy of LN Life Insurance Company.It starts from the user's needs,including product strategy,price strategy,promotion strategy and channel strategy research.The sixth chapter is the implementation and guarantee of the marketing strategy of LN Life Insurance Company.It is suggested to start from the adjustment of marketing structure,marketing team management and incentives.The seventh forward to possible future developments in this field.