Feasibility Study On Industrialization Development Of A Company Avocado Project In Zhe Context Of Targeted Poverty Alleviation

Precise poverty alleviation is an important guarantee for building a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation.Industrial poverty alleviation is an important part of precise poverty alleviation.Yunfu,Guangdong Province,combines modern characteristic Southern medicine industry with precise poverty alleviation,vigorously promotes precise poverty alleviation in characteristic industries,and selected the avocado industrialization project as agricultural efficiency enhancement.Pilot projects of new characteristic agriculture for increasing farmers' income.This paper takes the above precise poverty alleviation as the background and takes the development project of avocado industrialization of Company A as an example.On the basis of in-depth study of the situation of agricultural industry poverty alleviation and the development status of avocado industry,this paper studies and analyses the project by using the project feasibility theory,based on a large number of examples,SWOT analysis,fuzzy evaluation and other tool methods.The feasibility of the project is of great practical significance to the practice of industrial poverty alleviation in Yunfu,Guangdong Province.Firstly,this paper summarizes the literature related to precise poverty alleviation and agricultural industrialization,and finds that the industrial poverty alleviation in different districts is different in resource advantages and institutional environment,and needs to be tailored to local conditions.This paper introduces the basic situation of company A and its avocado project,analyses the ranking and selection of the projects of the poverty alleviation industry of Yunfu city government under the background of precise poverty alleviation,summarizes the characteristics of the avocado industrialization development project,summarizes the marketing means,talents,capital investment and development dilemma of the current project in the industrialization development,and points out that The main gaps of the existing projects lie in four aspects: insufficient publicity and promotion,a slightly single financing channel,insufficient unknown risk prediction and limited scale of development.Then,based on the PEST model,the paper analyses the economic and social environment under the background of Sino-US trade war,makes a comparative study on the characteristics of the main competitors in the avocado industry,and analyses the internal resource capacity of the avocado project from the technical and talent advantages,location advantages and channel advantages of the avocado industrialization project.Based on SWOT tools,the market orientation of this project is determined,that is,to build an ecological industry project with integrated production,supply and marketing,to create a domestic brand of high-quality avocado,and to target middle and high-end customers with a certain economic basis.The long-term development plan is to occupy the domestic market,open up a deep processing market,expand the International market,and promote the project.Suggestions and suggestions were put forward widely.Finally,the paper adopts a qualitative and quantitative method to analyze the financial indicators and profitability of the avocado industrialization development project comprehensively,and makes a comparative analysis from the social,economic,ecological and other aspects.The research shows that the project is feasible and has investment value.On this basis,the risk level of the project is evaluated comprehensively,and the result shows that the risk is low.At the same time,the corresponding countermeasures to prevent and reduce the risk are put forward.The research shows that this project can promote the transformation of agriculture from traditional to modern science and technology,and explore a new feasible way to solve industrial poverty alleviation.