Study On Competitive Strategy Of CRTD Tourism Resort In Canton Provice,Raoping County

CRTD resort is founded at Raoping County of Guangdong province in recent years,the establishment of a new tourism investment development company,intends to build a rural experience as the basis,leisure as the core of the new rural leisure tourism destination.Along with the rapid development of the tourism industry,the tourism industry has become a strategic pillar industry of the most development potential of the world,people demand for leisure tourism continued to show growth;on the other hand,the country of different themes,different grades of the leisure tourist area in the emerging.How to catch the strategic opportunity that CRTD leisure resort has already fully come into being and successfully start and establish the brand in the competitive market,the choice of competitive strategy is especially important.This article regards strategic management as the core theory,and discusses how to develop CRTD tourist resort in Guangdong,Raoping.According to the actual situation of the project,and combined with the regional tourism development trend,the first macro background of the project and micro environment are analyzed,using the PEST model and the SWOT analysis method,the favorable conditions for the project construction and unfavorable factors,and is currently facing the development opportunities and potential threats to make an objective evaluation,put forward competitive strategy options for CRTD tourist resort,and to choose SO growth competition strategy is determined according to the principle of selection of the corresponding,then put forward the enterprise tenet and development vision and strategic commitment,and strive to become the leader of the Raoping holiday products.Then,according to the strategic direction of CRTD tourism resort competition strategy choice,high differentiation focus strategy take to achieve the successful start of the project and further develop the enterprise A new force suddenly rises.,short-term,medium-term and long-term strategic goals.Finally,under the guidance of the competitive strategy,put forward the CRTD tourism resort strategy,specific implementation methods and strategic control measures.